The Renowned Chronicle of Scandinavian Airlines

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In a sense, it could be implied that Scandinavian Airlines was destined to succeed from it's inception. This can be said because of their humble beginnings, although they didn't begin as humble as many others have over the years. Local airlines in Scandinavia joining forces with Swedish investors was the beginning of the Scandinavian Airlines endeavor. This resulted in assets creating advantages that other companies didn't have. This meant a fast acceleration into efficient operation with all of the pooled assets, resources and airline infrastructure already in place to add to a fast upbringing. The airline has been largely successful in it's endeavors making it easy to see that it's beginnings were not of a fluke nature.rnrn42 Billion Swedish Krona, SEK, was the number of revenues reported by Scandinavian Air in the fiscal year 2006. Over 25 million domestic and international travelers were transported in that one year alone. This statistic earned the company a 9th place standing in the top 10 airlines in Europe. Much of that success can be chalked up to great moves in the mergers and acquisitions departments of SAS. The Star Alliance Group is an aviation consortium of which, SAS is a founding member. The innovative strategy of joining forces with many other airlines over the last half century has paid off in a number of ways for SAS. rnrnAn additionally accomplished business move by Scandinavian Airlines happened in 1997. The Star Alliance is a network that was started with SAS, Thai Airways, Lufthansa, Air Canada and United Airlines.rnrnThis network of global airlines was part of a long term strategy that culminated in the formation of the alliance. Subsequently, in 2001, there was a huge reformation resulting in SAS ownership being divided up among three Scandinavian countries, plus public ownership via stocks. Denmark, Sweden and Norway are the three countries concerned with this. Nevertheless, the shareholding of public stocks of the business lingers at 50%.rnrnThe 2000s decade saw massive changes involving security as a result of 9/11 and rising terrorist threats around the world. The biometric fingerprint identification system was implemented by the Swedish division of SAS in 2006. Swedish SAS instituted this particular system to be used within Sweden. This biometric system is used to make a positive match between luggage and the person who owns it. The airline makes it very clear that the use of the biometric system is voluntary. During the first decade of the 21st century SAS has really identified itself as a world class airline carrier. This is due largely to the smart business efforts involving business partnerships. This is a company who literally took the bull by the horns to beat the odds. BUT, they are also not afraid to form a type of covalent bond with others when necessary. This is big business, and things are what they are, but SAS has weathered the tough aviation storm since the mid 1940s. We must however recognize some of the key figures who where instrumental in the financial stability and longevity of this company.

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