Companies have been giving away free samples on the internet for a long time.
But, why do they actually do this? The rationale behind giving away such freebies is to attract a larger number of consumers.
In fact, free samples have not been given away as much recently.
Many of us know that freebies have been used as a means of attracting people for the last forty to fifty years.
Exhibitions commonly house freebies like mouse mats and pens.
The aim for giving away these freebies is because they reassert the image of the company in the minds of people.
When people form better opinions about a company after receiving its promotional products, they spread word of mouth publicity inciting better sales.
Today, TV advertisements tell consumers how to get free samples of a product from any site.
This is the way adopted by companies to make people know about free giveaways.
But, as the internet has become such a common medium, it has displaced TV as a common form of marketing.
But, with internet, the trend of distributing freebies has actually changed.
Now, they are supplied on internet stores.
Companies don't need to send free coupons in the mail boxes of people so that they can get a freebie.
Even the free samples are no longer mailed to people.
It's easy to get some free samples online because companies want to get the opinions about the products.
So, such launches are just a part of the company's testing attempts.
When you require a free sample mailed to your house, just enter your mailing address, and telephone number on a specific website, and it's done.
Some companies also ask for permission to send a newsletter to you.
But, this permission is discretionary.
These newsletters just contain information about further new launches.