The Blogging Dilemma - Making Your Million Dollar Blog

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If you have been involved with Internet Marketing for any period of time, you would know that there are naysayers constantly giving out doomsday scenarios like "Blogging is dead as a traffic or profit method" or "AdSense publishing is going down the tubes" or one of the worst ones "article marketing just does not work!".
Here is a solution.
Let us look at why people experience failure.
They just do not work at it long enough.
If you were to start blogging.
Post to it for five days, then took a look at the statistics, you would figure that the 50 visitors you attracted were not worth your time.
You might have spent $5 on Google AdWords and perhaps got 10 times that number.
What you might not realize is that Pay-Per-Click (PPC) traffic costs money.
It will not give you the depth of information that blogging gives you.
By looking at your AWSTATS (awesome web stats) package found in your webhosting account, you will discover the keywords and keyphrases which your visitors used to find your blog.
More importantly, you can trace what posts they read while they were on your blog.
Additionally, by using appropriate analytics tools like Yahoo!'s MyBlogLog analytics package, you can also trace how visitors left your site.
Did they proceed towards one of your avenues of monetization? Or were they merely browsing for information.
Here are some ways in which you can succeed as a blogger, and use it to your advantage:
  • Blogging as a focus
Blogging can be your primary "weapon of choice" in generating traffic AND profit.
But only if you use it correctly.
The key is to focus.
So if you choose to develop your blogging skills, I would recommend that you either put paid advertising on a lower priority, or to drop it altogether.
This will give you the necessary time (and more importantly, mental bandwidth) to focus on developing your blogging skills.
It will yield returns much higher than what you might have been expecting.
  • Monetizing your blog
Although almost everyone would like the opportunity to derive income from their blogging efforts, placing "blog money making" above all else, is a surefire recipe for disaster.
Instead, I would suggest you focus on publishing quality blog content, with the same effort that you publish quality article content and you will naturally see the influx of blog traffic.
At the point, you will have a wide variety of options to effectively monetize your blog.
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