When it comes to promoting your on line business and taking it to new heights, links are indispensable.
There is no denying the fact that links play a crucial role in determining the Page rank and trust factor too.
Every link is created with a purpose and all may not serve the same purpose.
A link can be categorised on the basis of the purpose it serves to a website.
There are different types of links which cater to some specific needs of a website.
As stated above, links can be defined on the basis of functions they perform.
Mentioned below are some of the types of links.
Links which boost traffic: These are the links which focus on driving more traffic to a web site.
These links do not help in improving the page rank.
What they do is- expose a web site to the plethora of visitors out there and thus make sure that visitors visit the site in abundance.
There are various forms in which traffic boosting links can be made- blog comments, directory submission, banner ads etc.
There are two free tools which help you determine the traffic a web site gets.
These are- Compete and Google AdPlanner.
Compete gives you the liberty of comparing up to five sites and thus providing an insight into the estimated traffic and percentage of change.
It also gives you the useful information regarding the top keywords.
Google AdPlanner shares different traffic statistics about individual sites such as number of visitors, page view, time on site etc.
It also shares the demographics information.
Traffic generating links can be either free or paid links, dofollow or nofollow links.
Links which boost Page Rank: These links essentially work towards improving the page rank of a web site.
Page rank is determined on the basis of the number relevant links a web site has.
While it is always good to have many sites pointing back to your site, but it is important to keep in mind the relevancy of those sites.
Otherwise the links are discarded by Google's algorithm.
There are tools available which help to determine the page rank of sites.
Using them one can contemplate which site would be best in order to achieve higher Page Rank.
Links which elevate SERP: These links basically elevate the search engine result positioning with the help of certain keywords.
Building such links require selecting suitable keywords and apt anchor text.
This can be done by using blog comments, directory submission and organic links.
Links which boost reputation: Links can work wonders when it comes to building reputation.
These links generally contain the name of a company in the anchor text.
These links are not just restricted to the main web site but also appear in the social profile, blogs etc of an individual.
The above mentioned points make it clear that link building process do not follow any singular approach.
Link building is an amalgamation of different approaches.
Different links are created considering the different requirements.