If you actually look at the search engine results, the web pages ranking at the top of Google have only one thing in common - all of them have good content.
While some search engine optimization "gurus" tell you that link building and HTML are the key to ultimate SEO success, do not let them distract you from the great importance of good content.
Recently, search engine optimization experts and web masters with keen eyes alike have realized that the top ranking web pages on Google are consistently much better written than the rest of the pile on the web today.
But although this is an undeniable fact, only a little about writing good content is known.
Does Google, the world's largest search engine, really only display web pages that satisfy their technical requirements? Is Google looking at websites that have almost perfect algorithm and programming frames instead of websites filled with rich and intelligent content? The answer is NO.
Although websites and web pages these days have significantly improved in terms of the technical aspect of creating and maintaining a website, Google is doing a very commendable job at spotting websites and blogs that have good content.
When Google identifies a website to have well crafted articles in it and substantial written material, it rewards it with high rankings.
Recently, search engine marketers did a little research - they looked at Google's top five pages for the five most well searched keywords.
As expected, the top five websites that Google provides an overwhelming volume of traffic contain well written content.
If you want to know the secrets of those top five websites, actually everything still boils down to how their website content was made.
The web pages of the top five websites had these things in common:

• Regular Updates

Frequently updating websites and blogs with written content were indexed by Google more frequently than blogs and websites who remained stagnant for quite some time.
Regularly updating your website means adding fresh content at least once a week, if you are not able to provide updates on a daily basis.

• Accurate Spelling and Grammar

The top five websites only had a few errors, some even had none at all! Every page does not have more than three misspelled words or four grammatical errors.
Spelling and grammar errors are checked using Microsoft Word's grammar and spell check feature, and then excluding words marked as misspelled - either proper names or new words that are not yet found in the dictionaries.

• Length of Paragraphs

The top five websites did not have lengthy paragraphs.
In fact, in every page the paragraphs were brief and concise - not containing more than 4 sentences each and did not have any or maybe just a few block of text.