Signature Jeans from the house of Levi Strauss is a young, youthful brand that offers everyday jeanswear for college going boys and girls. It is a fun brand that speaks the youth lingo, thereby making it absolutely relatable and approachable.

The current offerings from Signature are Platinum fit for girls and Biker Jeans for guys. Platinum fit accentuates the curves and makes the figure look slim and sexy; it's a perfect fit to die for. And Biker Jeans are a range of well thought out functional garments especially addressing riding comforts.

This campaign captures the essence of the brand and showcases both the collections. It depicts college in their words- as 'Masti ki Pathshala'. It's about being part of a group, a group of like-minded people. Fun and mischief are the mantras of their lives.