You want to know how to get traffic to your blog? There are a million (or more) experts who want you to pay for their traffic generation secrets, but the truth is that you can get the traffic you want without resorting to gimmicks and ploys.
It's simple really.
To get targeted traffic to your blog you only have to do two things.
1) Write quality content that helps people solve their problems.
2) Consistently write quality content that helps people solve their problems.
Most people skip the second part.
Blogs can be the flavor of the day at many businesses.
Some hotshot comes in and offers to build a superior website that is going to use search engine optimization (SEO) and it has all the bells and whistles.
It will have fancy flash that is reflective of the latest and greatest movies out there.
And it has a blog option.
Your boss gets all excited about the awesomeness of it all and dashes off the first of many insightful posts on the state of the industry and the latest offerings and his knowledge is beyond question.
But after one or two articles the blog slowly fades away into the sunset.
This scenario happens all the time.
Flash moves on and needs to be updated, so the site designer keeps busy, but you're not getting new customers.
The truth is that a blog needs to be updated on a regular basis with usable information.
If someone from sales or marketing is responsible for your blog it is going to be all about the great deals your company has to offer and the latest gizmo you have added to your catalog.
This is not the sort of blog that builds relationships and adds customers.
Your blog should be an ongoing source of information.
Knowledge is the key to bringing in your niche market.
If you are selling high performance cars your blog should be about how car enthusiasts can increase their car's horse power, or improve its performance and handling.
It should not be about the latest beast you have for sale.
(Don't get me wrong, occasional posts like that are fine, but they shouldn't be the bulk of your blog.
) If you talk about aspects of their cars that home enthusiasts can improve on, they will begin to look at you as an authority.
They will also likely have you make those improvements.
Many people like to think they could do the work themselves, but when it comes down to it, they don't have the tools or the time, or whatever.
Something will be holding them back, and they'll want that improvement now.
That is also an important aspect that you want to cover; A call to action towards the end of the post.
"wouldn't you like that overhead cam in your car right now? If you don't have time, we can help make that a reality and we won't break the bank making it happen.
" Again, the call to action shouldn't be on every post.
The blog posts should mostly be sharing information.
The relationship between the reader and the blogger is one of trust built up over time.
Regular posts (at least one per week) are the key to making that happen.
Do not overlook the importance of providing quality information over an extended period of time.
The sheer volume of informative content will eventually define your niche market, make your website stand out as a valued resource, and get your blog noticed.
That will translate into customers.