Easy Article Marketing Techniques for Newbies

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Article marketing may be very easy, but for a person with absolutely no idea about how it works, it can be a very ugly nightmare.
It is true that for the first few tries, article marketing is not a walk in the park.
The trend nowadays to keep the stream of visitors to your website and avail of your services or products is to write articles that talk about specific topics the reader can relate to.
This is article marketing, but how do you really get started? For those who have none to very little experience in writing articles to be submitted to article directories, here are some easy steps in creating your own cost-effective means of marketing:
  • Never forget to include and repeat the keywords.
    To be exact, work on the keyword phrases since most people searching through search engines input a certain phrase to narrow down results.
Keywords determine your ability to land on top pages of a search engine.
Keywords are also the basis of the content of your article.
  • Lay out your articles properly.
    The last thing the reader will need is a very haphazard article which they find hard to follow
Paragraphs should be arranged properly with a beginning, a body and an end.
Paragraphs should also be structured not to be very dragging so that a reader will quickly dismiss your article for someone else's.
It is important to pay attention not only to the content but also the presentation of your article.
Most readers lose interest the minute they skim a page realizing it's too long or realizing that there are too many mistakes.
  • Do not bathe your article with your keywords.
    It is also important to consider the fact that the search engine is a machine and not a person; they don't scrutinize works according to quality but only quantity.
You can probably keep your keyword density to about 1% to 3%.
Keyword density is the number of times your keyword or keyword phrase has appeared within your article.
What usually happens when you over do keywords in your article is it will land as keyword spam.
Too frequent use of the keyword can reverse the effect of article marketing.
  • Write a very compelling topic you have much knowledge on and which people can relate to.
    It is important to catch the attention of the reader and keep them wanting for more information and click on your site.
Your topic should be relevant and easy enough for your reader to understand and follow.
These articles should contain the right keyword and the right amount of keywords and also appeal to the liking of the reader.
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