Author- Brain Tracy,  Number of pages- 154,  Year of publication - 2002 Be A Sales Superstar is coming from the stable of an international speaker and high sales force consultant.
The book is divided into 21 chapters that deal with the issue of marketing to the core.
All was a result of personal experiences while in the field of marketing, he calls it making sales.
In his style of making sales, he went ahead to draw attention on each chapter by giving it a title and also a matching quotation to pin down the readers focus on the topic.
The book is set out for persons who have the desire to lunch their ambition as a reputable sales person with target at increasing their sales and income perfectly.
From beginning of the book to the end, he talks about pushing ones sales and income to the level of being among the top 10 percent sellers and income earner of ones chosen field.
The book does not see a marketer as a mere salary earner in an organization but a professional whose income is based on the person's gravity of sales.
Thus, he talks about making your living directly from sales not employment.
Generally speaking many marketers or sales men are badly equipped to perform their duties.
They never had any professional training or aiding to work better while on the field, which account for the low turn over or viability of many businesses.
The author doing a master salesman, speaker and consultant, he informs that everyone irrespective of the nature of your job is a sales person.
Why is he of that opinion? Every day we try to persuade, communicate and influence people in our sphere of contact into buying an idea, good or services.
Thus your ability to sale determines your earnings and personality.
Think about the winning edge, simply put, small differences in abilities in key areas does lead to enormous differences in results.
This is borne out of improvement in important skills such as prospecting- meeting people and introducing your subject to them, making persuasive presentations, dusting 'No' answers and ability to close sales.
According to Brain, that singular weakness of yours in the field of sales is the determinant factor to your success.
So identify and unplug it as fast as you can.
The exercise at the end of every chapter is designed to put you out to do that which will take care of such deficiency.
Talking of being a master Sales person is not just a matter of mere desire, perfecting your mindset to think like a top salesperson places you at a vantage position to do it physically.
Companies are looking for men and women who can increase and maintain their sales force.
Why can't you as a person take advantage of the opportunity created.
The better you become at sales, the more doors will be open to you.
To buttress the notion that living could be made from sales, the author quoted Dr.
Thomas Stanley, co-author of the book The Millionaire Next Door as saying that about 5% of today's self made millionaires in America are sales people who made their fortunes selling for other organizations all through their life time.
The book also talked about working-earning-investing process to become what you desire.
Going through the book, one thought fascinates me all through, its about the marketer being a problem solver and a consultant.
In all, as a high flying marketer, you add value to the lives of your noble patrons.
This involves teaching, advocating, educating, helping them make informed choices and being around to solve problems when the need arises.
The importance of periodic refresher training was highlighted.
He introduced the university on the wheels funny, yes but its true.
Imagine listening to performance enhancing tapes while driving around daily in your quest to serve your clients best.
Using this avenue, you can listen to and learn faster than many who seats in the classrooms taking notes on endless theories.
Be A Sales Superstar is a package of 21 great ways to sell more, faster and easier in a tough market like today's!