Information Sufficiency or Overload: Use Digital Technology to Manage Information Overload and Create Incisive Blogs for Your MLM Network Marketing Over the last decade, MLM network marketing has become increasingly dependent on blogging and creating landing pages to leverage digital technology, and the internet in particular, to attract and engage customers.
Blogging purposively for online marketing is, in essence, managing the overload of information by transforming diverse and large quantities of facts and ideas to be concise so as to educate and persuade prospects to purchase products or join as MLM network marketing agents.
The MLM agent is compelled provide his prospect just sufficient captivating information.
This contrasts with face-to-face selling where information can be provided piecemeal and then elaborated as needed.
Because network marketing is relationship-based, you must inventively choose forms and media of expression and select ideas, facts and data which completely fit your market niche.
Only first-rate presentation will enable your website to attain high visibility amidst suffocating confusion and competition on the internet.
Blogging and social media help to create a community of clients, prospects and subject matter authorities around your MLM goods and business opportunity.
This is vital leverage that enables you to reach hidden, distant and unanticipated targets and also builds relationship ahead of pitching the prospect.
Information overload is serious encumbrance facing online MLM network marketing.
A generation ago you had to conduct field surveys or had to consult libraries, statistical bureaus and archives to retrieve information, analyze and tabulate it by hand or with machines which were sluggish, and then make it available by some form of manual copying and delivery of copies.
Information had limited scope and availability.
Recent development of satellite communications, fiber-optic and semi-conductor technologies, high speed computers with gigantic memory, software engineering and creative communication like social media networking have all combined resulting in global connectedness and information abundance.
There is a profusion of passive business information, analytic capacity and transactional utilities like online purchases, verification and drop shipping, a robust empowerment of the MLM business model.
However, lack of data handling and factual interpretation capacity results in an accompanying depriving downside of information overload, hindering most MLM network marketing agents to not take advantage of the technology advances and, therefore, the majority of consumers being unable to make sense and full use of it.
This gap has resulted in a proliferation of specialized information and marketing services which provide custom business information tools in the form of e-books, online/video/audio courses and seminars.
An enterprising MLM network marketing agent can purchase and readily adapt these tools to his business.
High efficiency of digital technology ensures that investment in these training and operational tools is low in relation to returns.
Given online MLM clients base their purchasing decisions more on education and less being pitched, the MLM agent is challenged to select and compress information to mitigate the buyer's overload burden and being hard pressed to make quick decisions.
As a MLM agent you need to be familiar with this phenomenon and be able to get across using blogs, e-mails, newsletters, podcasts and so forth.
Modest ability to judiciously select online tools which help to compress and reduce information to usable form on your website has emerged as a necessary discipline of network marketing.
It is the way to educate and attract more clients, foster greater links and elevate your website.
You can manage information overload effectively, benefit from the power of digital technology and grow your MLM business if you are able to:

• identify the type and source ofrelevant informationand determine the extent of compression and method of presentationto suit your market
• develop a comfortable level of capability and sense to source and make the information functional, usable and have value to meet the needs of your prospect or client
• harness resources to guide, select and filter sources and substantive information and handling tools which create effective messages, including tapping the expertise and resources of authorities and thought leaders in the blogosphere.
  

Weare dedicated to simplifying network marketing, making available proven methodsto manage information overload and create incisive blogs, even to a beginner in web-based MLM.
We invite your comments and questions on the subject.