Better golf through better…sheets?
I stumbled upon an ad featuring sheets that are endorsed by the LPGA's Becky Morgan. Tour players, of course, take their endorsement money where they can find it, but sheets?
The company is Sheex, which touts its product as €the world's first luxury performance bed sheets.€ Sleep better, play better, it says. Hard to argue that one (though the contrarian might note that John Daly won two major championships at a time in his life when a good night's sleep wasn't always his first consideration).
Sheex' founders are two women with athletic backgrounds Susan Walvius, a former head coach of the women's basketball team at the University of South Carolina, and Michele Marciniak, an assistant coach at USC and a former WNBA player.
Promotional materials quote Cheri Mah of the Stanford Sleep Disorders Clinic: €Sleep is a significant factor in achieving peak athletic performance.€
Sheex' technology story is that its fabric is breathable, allowing body heat to dissipate faster than it would with traditional cotton bedding. Sheex, the company says, features €breathability and heattransport properties that standard cotton sheets cannot match, [and] are uniquely capable of promoting cool, comfortable and therefore better sleep.€
Morgan isn't the only LPGA player endorsing Sheex. Diana D'Alessio is also on board as well as athletes from other sports (Houston Texans running back Ben Tate, among them).
Assuming the sheets work as advertised and contribute to a better sleep experience it can't hurt an athlete's performance. Even if they contributed nothing more to an athlete's performance, wouldn't they still be worth it?My regular golf buddies and I don't need much encouragement to leave work early. This past Election Day, six of us decided that filling in circles on machinereadable ballots was all the hard labor we could manage on an unseasonably balmy November afternoon. No one could blame us for spending the rest of the day on the golf course. Tim who is the inventor of several of our core concepts, including negative skins, €shooting your pants€ and the formula by which we predict the winning team score in our Sundaymorning games (13 minus the lowest handicap in the field, times negativeone) said that he would come up with an appropriate competition by the time we teed off.
What he came up with was the Presidential Special. He assigned each hole an Electoral College value equal to the sum of its number and its handicap. Our fifth hole, for example, is our 10th handicap hole, so it was worth 15 electoral votes (5+10=15). We called it North Carolina. The most valuable hole was No. 16, California, which is our No. 17 handicap hole (16+17=33); the least valuable was No. 4, Delaware, which was worth five. The entire course added up to 342 electoral votes, 172 needed to win.
Before we began, we divided into two threeman teams by throwing balls, then assigned the candidates by flipping a tee. (No one else was on the course, so we played as a sixsome.) My team drew McCain, who promptly lost the first hole, Pennsylvania, worth 13 electoral votes. McCain won the second but picked up only seven Arizona. Then Obama went on a run, crushing drives and sinking putts from everywhere, and McCain didn't take another hole until the 10th (Texas). The election was still technically up for grabs, because the back nine was worth 60 percent of the total, but Obama didn't let up, and he clinched the match on No. 12 (Ohio), a par 3 worth 27. It was over before the polls even opened in Hawaii. We switched to skins for the remaining six holes, because Tim couldn't figure out how to play for Cabinet appointments.
Three days later, my McCain teammate Peter whom we called Sarah Palin on Election Day because he was lost on the right on a critical succession of highvalue holes shot 76, net 63, leading some to wonder what might have been. Anyway, we'll try it again in four years.
The company is Sheex, which touts its product as €the world's first luxury performance bed sheets.€ Sleep better, play better, it says. Hard to argue that one (though the contrarian might note that John Daly won two major championships at a time in his life when a good night's sleep wasn't always his first consideration).
Sheex' founders are two women with athletic backgrounds Susan Walvius, a former head coach of the women's basketball team at the University of South Carolina, and Michele Marciniak, an assistant coach at USC and a former WNBA player.
Promotional materials quote Cheri Mah of the Stanford Sleep Disorders Clinic: €Sleep is a significant factor in achieving peak athletic performance.€
Sheex' technology story is that its fabric is breathable, allowing body heat to dissipate faster than it would with traditional cotton bedding. Sheex, the company says, features €breathability and heattransport properties that standard cotton sheets cannot match, [and] are uniquely capable of promoting cool, comfortable and therefore better sleep.€
Morgan isn't the only LPGA player endorsing Sheex. Diana D'Alessio is also on board as well as athletes from other sports (Houston Texans running back Ben Tate, among them).
Assuming the sheets work as advertised and contribute to a better sleep experience it can't hurt an athlete's performance. Even if they contributed nothing more to an athlete's performance, wouldn't they still be worth it?My regular golf buddies and I don't need much encouragement to leave work early. This past Election Day, six of us decided that filling in circles on machinereadable ballots was all the hard labor we could manage on an unseasonably balmy November afternoon. No one could blame us for spending the rest of the day on the golf course. Tim who is the inventor of several of our core concepts, including negative skins, €shooting your pants€ and the formula by which we predict the winning team score in our Sundaymorning games (13 minus the lowest handicap in the field, times negativeone) said that he would come up with an appropriate competition by the time we teed off.
What he came up with was the Presidential Special. He assigned each hole an Electoral College value equal to the sum of its number and its handicap. Our fifth hole, for example, is our 10th handicap hole, so it was worth 15 electoral votes (5+10=15). We called it North Carolina. The most valuable hole was No. 16, California, which is our No. 17 handicap hole (16+17=33); the least valuable was No. 4, Delaware, which was worth five. The entire course added up to 342 electoral votes, 172 needed to win.
Before we began, we divided into two threeman teams by throwing balls, then assigned the candidates by flipping a tee. (No one else was on the course, so we played as a sixsome.) My team drew McCain, who promptly lost the first hole, Pennsylvania, worth 13 electoral votes. McCain won the second but picked up only seven Arizona. Then Obama went on a run, crushing drives and sinking putts from everywhere, and McCain didn't take another hole until the 10th (Texas). The election was still technically up for grabs, because the back nine was worth 60 percent of the total, but Obama didn't let up, and he clinched the match on No. 12 (Ohio), a par 3 worth 27. It was over before the polls even opened in Hawaii. We switched to skins for the remaining six holes, because Tim couldn't figure out how to play for Cabinet appointments.
Three days later, my McCain teammate Peter whom we called Sarah Palin on Election Day because he was lost on the right on a critical succession of highvalue holes shot 76, net 63, leading some to wonder what might have been. Anyway, we'll try it again in four years.
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