It has been often said that the one thing that we can be certain of in this life is uncertainty.
If you really think about it, these words ring completely true.
No matter how much we try to plan for events in life, we must understand and realize that nothing is in our absolute control.
There will be ups and there will be downs.
You will have times of joy and times of trial and tribulation.
No person is exempt from this.
This applies in your business as well.
It would serve you well to really let the concept of uncertainty sink down deep into your mind.
Now, this is not so that you will hold any kind of fear or the future.
You need to realize that times will be uncertainty so that when trial and tribulation come to your business, you will have the strength to endure.
One of the quickest killers of small businesses is not lack of talent, resources or even money.
It actually comes from people who give up when things don't go exactly as they planned them.
Instead of standing strong in the storm or trial, they are blown over by the winds of uncertainty.
They doubt themselves and their ability to be successful.
Do not let this happen to you.
This doesn't mean that you should abandon all plans and throw caution to the wind.
On the contrary, make your plans and set your goals.
Work as hard as you possibly can to achieve them.
Just understand that there will be good times as well as bad times.
Understand even further that, for a while, the good may even outnumber the bad.
Embracing uncertainty will keep your mind steady during the entire process of building your business.
It will keep you from getting too happy during the high points and too gloomy during the low points.
In all situations you will be mentally prepared to forge full steam ahead.
With this in mind, your ultimate success is assured.