Blogging gives you the venue to establish your credibility as an expert in your field in YOUR local area.
This is not about becoming known nationwide because that's unrealistic and will only frustrate you.
This is about blogging in your locality so that you are able to establish yourself as the "go to" dentist.
This is about blogging for money.
Furthermore, blogging can also allow your current customers to stay in touch with you through the information that you are giving in your blogs.
They will see you as a dentist with value-added services and they can easily forward your blogs to others.
Blogging will also help with your business growth when your business website starts to appear on a search engine's front pages in your area.
Now, you are not only blogging for money, you are also directing more customers to your business.
In general, you only need to produce three posts per week.
This can be written all at once and published at a time that you set.
Once you make the commitment to start blogging, you will see that it is forever, but it will also grow your business exponentially forever.
Get into the habit of carrying a pen and a small notebook with you all the time.
Each time you get a new idea, write it down.
Ideas come to mind when you least expect it so it's good to be ready.
If writing is not your thing, don't let this discourage you.
You can hire another writer to edit your posts and polish it up.
In the blogging world, what you publish is who you are.
Many offline businesses make the usual mistake of creating sales pages instead of blogs.
Blogs are not sales pages.
Instead, always consider your audience every time you create a post.
For instance, if you are a landscaper, you can blog about the current season and what kinds of plants are most beautiful this season, how to take care of your garden, etc.
Don't blog about "what's on sale this week.
" If you are a pet shop owner, don't blog about the week's specials on gold fish.
Instead, write a touching story about a young girl that bought her very first pet goldfish from your store.
You can also write about the benefits of having a fish collection or what to look for when you visit an indoor aquarium.
The other thing you need to watch out for are the pictures you post in your blog.
Search engines don't see images you upload.
In this case, using fewer images is better.
Make use of alttext instead.
Alttext is a standard feature in most blogging platforms that lets you write text "behind" the image uploaded.
This will let search engines know what the image is all about.
Including a picture or two in your posts will make it more interesting and will catch a reader's attention faster thereby increasing your blog money.
Just be careful not to overdo it as it will cause search engines to stop scraping your blog.
When this happens, you may lose your blog's rankings and lose your readers.