A blogger can do many things with his posts to make them attractive.
Although content is still number one, a blog will still have to catch readers' attention before they even begin to read.
This means that the way a blogger structures his posts will matter a lot when it comes to determining whether or not readers are, in fact, going read the post past its title.
This is why it's very important to give attention not just to the content itself but to the way it is presented.
Once this skill has been mastered, one can even make his blog make money online.
But just before that, a blog will first have to be attractive to be bankable.
One thing that turns off readers fast is a post that looks too dense.
First of all, the post shouldn't be too long or wordy because it tends to put a lot of stress on the reader before he even begins to read.
If there seems to be too much written out there, then that's something that won't necessarily work in favor of the blogger.
Whether it's a blog post, an article or even a news item, text has to be cut up into chunks for it to look like an easy read which is how everyone wants it.
A post that doesn't feed the eyes is also likely to be boring, if not totally unattractive all throughout.
Definitely, those pictures are going to do well in attracting people to check out what's in the post and not just stop at the title.
Colors also tend to help make reading more engaging.
Images can even hold a reader's attention when the title can't.
Besides, people generally respond more to pictures than text, so having lots of them on a post can definitely be crucial within those 3 seconds it takes for an uninterested visitor to click away.
A blog is also a great avenue for a blogger to cultivate his creative side.
There are many ways to make a blog post attractive and it is recommended that bloggers take advantage of the many things he can do.
Aside from adding pictures, he can play with the fonts or font colors.
There's a bit of a risk here though when everything looks too made up that the content is practically overshadowed by its own presentation.
The key is to simply attract readers to read and not to engage them in some fanciful worded artwork.
Of course, links don't only do a blog good in terms of search engine optimization.
They also look quite attractive to readers.
The more links there are on your page, the more impressed readers will be.
That's because links count as votes of confidence and if this many people have given the blogger their votes, then his posts may well be worth a read.