Definition:
"MSRP" is an acronym for "manufacturer's suggested retail price." MSRP is something you'll find here on About.com Golf and other websites that provide news of new golf equipment on the market; and it's common to see MSRP in news releases posted by golf manufacturers, as well as on golf equipment company websites. (MSRP is in use across all merchandise sectors, of course.)
MSRP is exactly what it sounds like: It's the suggested price for an item, as suggested by the manufacturer to the retailer.
Manufacturers are not allowed to require retailers to price a putter or driver or any other piece of golf equipment at a set price; the retailer can price an item any way it sees fit. So the MSRP is not necessarily the price that consumers will see in retail outlets.
But including the MSRP in articles about new golf equipment does give consumers a general idea of the prices they are likely to see in retail outlets.
And how do those retail prices compare to the MSRP? The retailer can price a golf club at the MSRP, higher than the MSRP, or lower than the MSRP. But it's common for the retail price of an item to be lower than the MSRP and rare for it to be higher.
Compare MSRP with MAP and street price, two terms manufacturers sometimes use instead of MSRP.
Also Known As: SRP
Examples: What's the MSRP on that driver?
The MSRP for this set of irons is $500, but Harold's Pro Shop is selling them for $425.
"MSRP" is an acronym for "manufacturer's suggested retail price." MSRP is something you'll find here on About.com Golf and other websites that provide news of new golf equipment on the market; and it's common to see MSRP in news releases posted by golf manufacturers, as well as on golf equipment company websites. (MSRP is in use across all merchandise sectors, of course.)
MSRP is exactly what it sounds like: It's the suggested price for an item, as suggested by the manufacturer to the retailer.
Manufacturers are not allowed to require retailers to price a putter or driver or any other piece of golf equipment at a set price; the retailer can price an item any way it sees fit. So the MSRP is not necessarily the price that consumers will see in retail outlets.
But including the MSRP in articles about new golf equipment does give consumers a general idea of the prices they are likely to see in retail outlets.
And how do those retail prices compare to the MSRP? The retailer can price a golf club at the MSRP, higher than the MSRP, or lower than the MSRP. But it's common for the retail price of an item to be lower than the MSRP and rare for it to be higher.
Compare MSRP with MAP and street price, two terms manufacturers sometimes use instead of MSRP.
Also Known As: SRP
Examples: What's the MSRP on that driver?
The MSRP for this set of irons is $500, but Harold's Pro Shop is selling them for $425.
Source...