The Best Way to Get Clients for a Pastry Business
- 1). Give away free pastries or offer a special deal. Special promotions or deals draw people into your pastry shop who wouldn't have visited otherwise. Once they've tasted your pastries, they have a greater chance of returning.
- 2). Volunteer your services at a community event in exchange for publicity. Ask if you can distribute business cards, hang a banner or have someone announce your business over the speaker system in exchange for providing pastries.
- 3). Harness the power of social media. List your Facebook or Twitter address at the bottom of emails and on business cards. Announce special promotions using social media to give people a reason to follow you and share your page.
- 4). Turn your pastry shop into a place where people want to hang out. Offer tours that show people how pastries are made. Play music. Offer comfortable places to sit.
- 5). Encourage references to your business through a rewards process. Give free pastries to any employee who recommends your pastries to his business. Offer a discount to the business when it mentions the employee's name and proves he works for that business.
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