Monetizing Your Mobile Stage With Smart Planning and Additional Services
If you own or plan to buy a mobile stage, you might be wondering how to make the most of it. Maybe you want it for your own events. Even so, you won't be using it every day of the year. Renting out your equipment for others for mobile staging can help you monetize and get a decent profit out of it.
Scope out the competition
If you are buying such a stage purely for renting it out, you might need a few more aces up your sleeve. The first thing to do is research the competition. Answer questions such as:
€ What sizes are more popular for stages
€ How big do you want your clients to be
€ How much are your competitors charging
€ What else are they offering
This is important because if you want your customers to be the ones who organize small events, a larger stage will make no sense at this point. Also, you might need more than 5 or 6 different sizes to cater to different types of clients and events.
How much will you invest?
Although mobile stages are more affordable than traditional stationary ones, they are still expensive from a business point of view. You will choose the rent for your mobile stage according to its price and its size. Here is a sample plan:
€ Buy a mobile stage that costs $50,000
€ Charge about $1000 to $1500 per event
€ If you have multiple stages, adjust your pricing accordingly
With this strategy, you can cover the investment with about 35 to 50 shows. How you get your customers for your stage sales is a topic for another discussion. Then you also need to cover costs for maintenance of the stage including repairs and general wear and tear.
Additional services
Most people who organize mobile staging events don't want to rent just the stage. They want the whole package. This includes:
€ Lighting fixtures
€ Audio solutions
€ Wiring
€ Technicians and helpers
Usually, you will be competing on the overall quality of all these services. These will add to your investments, but the staging will undoubtedly be one of the bigger attractions for customers. See how you can create a coherent solution using your mobile stage and other equipments.
Figuring out all of this information may take some time, as it is such a big investment on your part. However, once you have set your goals, you will be able to start increasing your stage sales dramatically because you are acting on good data that you gathered from a thorough research.
Scope out the competition
If you are buying such a stage purely for renting it out, you might need a few more aces up your sleeve. The first thing to do is research the competition. Answer questions such as:
€ What sizes are more popular for stages
€ How big do you want your clients to be
€ How much are your competitors charging
€ What else are they offering
This is important because if you want your customers to be the ones who organize small events, a larger stage will make no sense at this point. Also, you might need more than 5 or 6 different sizes to cater to different types of clients and events.
How much will you invest?
Although mobile stages are more affordable than traditional stationary ones, they are still expensive from a business point of view. You will choose the rent for your mobile stage according to its price and its size. Here is a sample plan:
€ Buy a mobile stage that costs $50,000
€ Charge about $1000 to $1500 per event
€ If you have multiple stages, adjust your pricing accordingly
With this strategy, you can cover the investment with about 35 to 50 shows. How you get your customers for your stage sales is a topic for another discussion. Then you also need to cover costs for maintenance of the stage including repairs and general wear and tear.
Additional services
Most people who organize mobile staging events don't want to rent just the stage. They want the whole package. This includes:
€ Lighting fixtures
€ Audio solutions
€ Wiring
€ Technicians and helpers
Usually, you will be competing on the overall quality of all these services. These will add to your investments, but the staging will undoubtedly be one of the bigger attractions for customers. See how you can create a coherent solution using your mobile stage and other equipments.
Figuring out all of this information may take some time, as it is such a big investment on your part. However, once you have set your goals, you will be able to start increasing your stage sales dramatically because you are acting on good data that you gathered from a thorough research.
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