How to Make Your Podcast Site Convert More Subscribers
The problem with a new marketing and publishing channel is that it often scares the audience off, especially if it involves implementing new technology on their part.
Podcast adoption among end users is going to be a challenge too if listeners or viewers must install software on their computer.
iTunes certainly helps speed up the process with its integration with podcasts a few years ago but still there are things to be done to get podcasts into the real mainstream.
What if as a podcaster you can help accelerate adoption of podcasts for your audience? What if you can help make it easier for the audience to dip their toes before they plunge? What if you can help socialize the new content distribution channel? The good news is you can.
In this article we are going to focus on how to design a site and episode page to improve conversion from visitors to podcast listeners.
1.
Design a matching site or blog with the podcast.
It is the least you should do to help visitors recognize your podcast.
If they see the logo or graphic in iTunes, they will recognize your site immediately if you provide the same look and feel.
2.
Use podcast episode notes to help the visitors decide if they would like to listen and/or download it.
They also serve as search engine baits that will possibly bring traffic from targeted keywords if you optimize properly.
3.
Add flash player for convenience.
Let visitors sample or listen to all episodes by adding live and playable audio stream from your site.
Ask for podcast feed subscription in both the episode notes and podcast to encourage them to take action.
4.
Explain how to grab your podcast feed.
Write a thorough article with screenshots or capture a screencast that illustrates how to subscribe to the content via podcast feed.
Emphasize on the benefits to help conversion.
Make this tutorial available on every page, possibly besides the subscription button.
5.
Include call to action clearly in every episode note and sidebar.
Graphics can capture attention, but copy is what causes actions.
If you implement all of the recommendations above, you should notice immediate interaction and increase in podcast subscription from existing traffic or visitors.
Podcast adoption among end users is going to be a challenge too if listeners or viewers must install software on their computer.
iTunes certainly helps speed up the process with its integration with podcasts a few years ago but still there are things to be done to get podcasts into the real mainstream.
What if as a podcaster you can help accelerate adoption of podcasts for your audience? What if you can help make it easier for the audience to dip their toes before they plunge? What if you can help socialize the new content distribution channel? The good news is you can.
In this article we are going to focus on how to design a site and episode page to improve conversion from visitors to podcast listeners.
1.
Design a matching site or blog with the podcast.
It is the least you should do to help visitors recognize your podcast.
If they see the logo or graphic in iTunes, they will recognize your site immediately if you provide the same look and feel.
2.
Use podcast episode notes to help the visitors decide if they would like to listen and/or download it.
They also serve as search engine baits that will possibly bring traffic from targeted keywords if you optimize properly.
3.
Add flash player for convenience.
Let visitors sample or listen to all episodes by adding live and playable audio stream from your site.
Ask for podcast feed subscription in both the episode notes and podcast to encourage them to take action.
4.
Explain how to grab your podcast feed.
Write a thorough article with screenshots or capture a screencast that illustrates how to subscribe to the content via podcast feed.
Emphasize on the benefits to help conversion.
Make this tutorial available on every page, possibly besides the subscription button.
5.
Include call to action clearly in every episode note and sidebar.
Graphics can capture attention, but copy is what causes actions.
If you implement all of the recommendations above, you should notice immediate interaction and increase in podcast subscription from existing traffic or visitors.
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