Tips For Creating Buzz About Your Products
You have products to sell, but no costumers.
Apply these tips to create the buzz you need.
1.
The easiest way to create buzz is through word of mouth.
If your family, relatives, friends and colleagues like what they hear, there's a great chance they will forward the information to their friends.
The author Bob Burg wrote that every person has an average of 250 people in their network.
Imagine if you would let each of these persons know about your product, and if they in turn would tell everyone in their network.
2.
Always bring your business card with you - on events, dinner parties, conventions and other social gatherings.
Exchange business cards and tell people about your products, without bragging, bore or acting overly self-centered of course.
3.
Don't forget to network online.
This tends to present greater results.
Blog about your products, write articles about (or relating to) your products for article directories and participate in online forums.
4.
Write press releases, e-books, newsletters or info reports about your products and offer these online.
Don't forget to write that anyone can give them away for free.
5.
If you can afford it, give away product samples to people who can review your products in print or online media.
Great reviews generate lots of buzz.
6.
Do you know a journalist, a freelance writer, a blogger or anyone else who can interview you? When people read about you and your products this will hopefully evoke an interest.
This means more buzz.
7.
Perhaps you can get an interview with your local radio station? While some people rather express themselves through writing, others prefer to talk.
Find your strengths and focus on that.
8.
A review is good, an interview great, a radio talk maybe even better, a TV interview is without a doubt the best.
I might get ahead of myself here, but considering all possible buzz-creating opportunities is a must.
I'm not saying you will get to meet Oprah, but maybe you know someone who knows someone who works on your local TV-station.
Don't neglect any methods until you have given them a shot.
9.
Passion is an important factor.
If you are passionate about your products, you are more likely to create the same effect in other people.
Apply these tips to create the buzz you need.
1.
The easiest way to create buzz is through word of mouth.
If your family, relatives, friends and colleagues like what they hear, there's a great chance they will forward the information to their friends.
The author Bob Burg wrote that every person has an average of 250 people in their network.
Imagine if you would let each of these persons know about your product, and if they in turn would tell everyone in their network.
2.
Always bring your business card with you - on events, dinner parties, conventions and other social gatherings.
Exchange business cards and tell people about your products, without bragging, bore or acting overly self-centered of course.
3.
Don't forget to network online.
This tends to present greater results.
Blog about your products, write articles about (or relating to) your products for article directories and participate in online forums.
4.
Write press releases, e-books, newsletters or info reports about your products and offer these online.
Don't forget to write that anyone can give them away for free.
5.
If you can afford it, give away product samples to people who can review your products in print or online media.
Great reviews generate lots of buzz.
6.
Do you know a journalist, a freelance writer, a blogger or anyone else who can interview you? When people read about you and your products this will hopefully evoke an interest.
This means more buzz.
7.
Perhaps you can get an interview with your local radio station? While some people rather express themselves through writing, others prefer to talk.
Find your strengths and focus on that.
8.
A review is good, an interview great, a radio talk maybe even better, a TV interview is without a doubt the best.
I might get ahead of myself here, but considering all possible buzz-creating opportunities is a must.
I'm not saying you will get to meet Oprah, but maybe you know someone who knows someone who works on your local TV-station.
Don't neglect any methods until you have given them a shot.
9.
Passion is an important factor.
If you are passionate about your products, you are more likely to create the same effect in other people.
Source...