There are many blogging tools around, but WordPress is now regarded as the best blog software.
This means that more people are working on it, making tools for it, and are generally involved and invested in it than in any other platform.
  Easy Set Up and Customization A huge amount of time and energy has been spent making WordPress easy for the non-geek to work with.
What used to take a lot of work and a fair amount of knowledge can now be done with a couple of clicks of a button.
This includes changing the entire look of the blog and adding plugins.
There are literally thousands of themes available for download and they can be previewed and integrated into a blog within seconds.
Plugins add functionality to a blog, for anything from the boring stuff like spam filters to fun stuff like social network integration and video integration.
Again, a couple of clicks and the job is done.
Many themes have their own settings page allowing the blog owner to adjust settings.
This could be something as simple as a color change or as fundamental as a change from single column blog to three or four column magazine style interface.
The same is true of plugins.
Flexibility With so many themes and plugins to choose from the blog can be set up to serve any purpose required, from a single-user diary type setup to a complex multi-user corporate one with different levels of access and password protection.
There used to be two distinct types of platform, the blog which served the more basic functions and the Content Management System (CMS) which would be used for the more complex sites.
WordPress has matured from being just the former to being more than capable of fulfilling both functions.
This provides the great benefit of allowing a blog to change from one to the other in mid-stream, as it were.
Lots of Experts The domination that WordPress has achieved by being the best blog software gives it one huge advantage: it has grown an expert base that is second to none.
In English that means if you have a WordPress website and a problem occurs that requires a little more than a button click to solve there are no shortage of people that can help you out for a reasonable charge.
If you were using a more esoteric platform you could find yourself hostage to the only expert in the field - and help from such a source usually comes with a very hefty price tag.
With WordPress the laws of supply and demand definitely work in the user's favor.
Can be Used for Traditional Type Websites The days of the old static type website where a company just stuck a variation of its brochure online are fortunately long gone, but some do insist on clinging to this outmoded way of doing things.
WordPress can be used for this type of site very easily as it allows for the creation of pages as well as posts.
With recent improvements in menu handling it is now very easy to make a WordPress site that resembles the old static websites.
It was always possible, but it used to require a fair amount of skill in the graphics department and a willingness to mess around with some of the code.
Many developers use WordPress as a platform even when the client only wants a basic static site as this makes for a relatively painless upgrade when the site owner sees the light and decides to join the twenty-first century.
Scalability This leads indirectly to another tremendous advantage and that is something called scalability.
This means that WordPress can grow with a company's or an individual's needs.
It can support anything from a basic site containing little more than a contact details page, bio, and mission statement to a full blown multi-user customer website with shopping cart and a private section for agents and employees.
Summary Ease of use, flexibility, scalability and a large expert base all help make WordPress the best blog software.