Marketing Art - How to Make Use of the Power of Press Releases
Marketing Art is just as much a part of being an artist as is the creation of the art itself.
Today artists are desperate to find any techniques that improve their art marketing strategies while increasing their bottom line.
One such technique is using Press Releases.
An artist today may find it possible to create news out of almost any situation that they are facing in their artistic career.
How an artist goes about creating this into a story rather than just news is the difference between an artist who has learned how to make use of the power of press releases and is receiving the monetary benefit that this process produces.
Reporters and readers alike enjoy a great story especially a story that is factual and personal.
In creating a story for the media you need to think about marketing your art, not by the process in which you create that art but by the story behind the creation of the art.
Think of a piece of art, and the story that went behind what happened, what were your feelings,what did you desire, what was it that made that piece of art special to you.
This is what reporters and readers alike crave and desire.
Put these thoughts and feelings and desires into a bullet point list.
Now that you have your bullet point list about a particular piece of art you need to turn this into a story.
If you don't think that you can write your own press release, then you should consider hiring a professional writer.
With your bullet point list ready, the writer should be able to ask a few simple questions and create a rough draft of your press release.
Clearly define to the writer the purpose for your press release.
You may also want to consider who you are creating the press release for.
If you are targeting different audiences, you may want to create press releases specially designed for each audience.
Remember when marketing art the objective is to capture as many interested parties as possible.
If you will be showing your art work at a gallery or other local event make sure you include this in your press release.
You need to focus on the Headline and make it catchy headline.
If you fail to do this your release could get lost in the thousands that are created every day.
Exposure; The easiest way to expose your press release is for online press release websites.
There are hundreds of such websites that would all be a good audience for your marketing art campaign.
However in order to weed out the undesirables talk to your writer and/or do a search of the Internet to find the best.
CASE STUDY: As a result of a Press Release I did for an Artist, he was invited to a Radio Interview on one of the BBC Radio Programmes and through this he got amazing publicity through hits on his website and through the Artist being perceived as an Expert overnight.
The recorded interview was then emailed to clients, put onto his website, You Tube and other video sites providing the Artist with FREE quality exposure.
Today artists are desperate to find any techniques that improve their art marketing strategies while increasing their bottom line.
One such technique is using Press Releases.
An artist today may find it possible to create news out of almost any situation that they are facing in their artistic career.
How an artist goes about creating this into a story rather than just news is the difference between an artist who has learned how to make use of the power of press releases and is receiving the monetary benefit that this process produces.
Reporters and readers alike enjoy a great story especially a story that is factual and personal.
In creating a story for the media you need to think about marketing your art, not by the process in which you create that art but by the story behind the creation of the art.
Think of a piece of art, and the story that went behind what happened, what were your feelings,what did you desire, what was it that made that piece of art special to you.
This is what reporters and readers alike crave and desire.
Put these thoughts and feelings and desires into a bullet point list.
Now that you have your bullet point list about a particular piece of art you need to turn this into a story.
If you don't think that you can write your own press release, then you should consider hiring a professional writer.
With your bullet point list ready, the writer should be able to ask a few simple questions and create a rough draft of your press release.
Clearly define to the writer the purpose for your press release.
You may also want to consider who you are creating the press release for.
If you are targeting different audiences, you may want to create press releases specially designed for each audience.
Remember when marketing art the objective is to capture as many interested parties as possible.
If you will be showing your art work at a gallery or other local event make sure you include this in your press release.
You need to focus on the Headline and make it catchy headline.
If you fail to do this your release could get lost in the thousands that are created every day.
Exposure; The easiest way to expose your press release is for online press release websites.
There are hundreds of such websites that would all be a good audience for your marketing art campaign.
However in order to weed out the undesirables talk to your writer and/or do a search of the Internet to find the best.
CASE STUDY: As a result of a Press Release I did for an Artist, he was invited to a Radio Interview on one of the BBC Radio Programmes and through this he got amazing publicity through hits on his website and through the Artist being perceived as an Expert overnight.
The recorded interview was then emailed to clients, put onto his website, You Tube and other video sites providing the Artist with FREE quality exposure.
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