Solo Entrepreneur - Create a Winning Business Model Using These Keys!
If you create a business tied to your strengths and your clients' needs, you don't have to panic in tough economic times.
There are lots of great opportunities for you to grow your business even at a time when others are pulling back.
You just have to be creative.
1.
Start with you Think about your strengths and your passions - the things you love to do and find easy to do.
If these are part of your business, you will find your business fulfilling and your clients will sense it.
On the flip side, if you are spending your time on things that drain you and that you don't enjoy, it won't be long before neither you nor your clients will be happy about it.
Rather contract these aspects out to others who have those strengths and free yourself up to do the things that suit you better.
2.
Think about your clients Find out what their greatest needs or problems are.
What are the most common questions they ask you? Where do they struggle? How can you help? What information are your clients looking for? What do you have that they need? 3.
Invite input Don't try to build this business in isolation.
Ask your clients, friends and mentors for ideas.
See what leaders in your field are saying or doing.
Ideas multiply when you bring them together - you just have to bring them together! 4.
Incorporate information products Information products come in many forms.
They can be as simple as a PDF report or an audio class.
Whether interviewing other experts or teaching courses, information products are versatile and relatively inexpensive to create.
Best of all, you create them once and leverage their use by selling them again and again.
For content ideas look back at your strengths, your clients' needs and the ideas those around you have offered.
5.
Create a good product spread Take a good look at your range of product offerings and see if there are any glaring gaps.
Do you have some high-priced (high-value) services, some mid-priced offerings and some low-priced offerings?
6.
Use an ezine to spread the word (this is one low-priced product you really should have!) If you don't yet have an ezine or e-newsletter - get started! By giving your expertise away for free you give your potential clients a way of getting to know you in a low-risk situation.
They get to benefit from and enjoy your expertise and will then be in a great position to recommend you to others.
Besides having great products, you must ensure that your potential clients hear about you.
An ezine is a great, low-cost way to spread the word, giving you an excellent marketing foundation.
The magic of this model Regardless of economic times, if your products are meeting clients' needs and good marketing strategies mean that potential clients are finding out about you, your business will grow!
There are lots of great opportunities for you to grow your business even at a time when others are pulling back.
You just have to be creative.
1.
Start with you Think about your strengths and your passions - the things you love to do and find easy to do.
If these are part of your business, you will find your business fulfilling and your clients will sense it.
On the flip side, if you are spending your time on things that drain you and that you don't enjoy, it won't be long before neither you nor your clients will be happy about it.
Rather contract these aspects out to others who have those strengths and free yourself up to do the things that suit you better.
2.
Think about your clients Find out what their greatest needs or problems are.
What are the most common questions they ask you? Where do they struggle? How can you help? What information are your clients looking for? What do you have that they need? 3.
Invite input Don't try to build this business in isolation.
Ask your clients, friends and mentors for ideas.
See what leaders in your field are saying or doing.
Ideas multiply when you bring them together - you just have to bring them together! 4.
Incorporate information products Information products come in many forms.
They can be as simple as a PDF report or an audio class.
Whether interviewing other experts or teaching courses, information products are versatile and relatively inexpensive to create.
Best of all, you create them once and leverage their use by selling them again and again.
For content ideas look back at your strengths, your clients' needs and the ideas those around you have offered.
5.
Create a good product spread Take a good look at your range of product offerings and see if there are any glaring gaps.
Do you have some high-priced (high-value) services, some mid-priced offerings and some low-priced offerings?
- Do you have low-priced items that are accessible to many people? These products give more people the opportunity to get to know you and your services before committing a lot of resources to higher ticket products.
- Do you have some mid-priced offerings for those who have the financial resources to benefit more from you?
- Do you have a high-priced service that can serve your clients' greater needs for more of your time?
6.
Use an ezine to spread the word (this is one low-priced product you really should have!) If you don't yet have an ezine or e-newsletter - get started! By giving your expertise away for free you give your potential clients a way of getting to know you in a low-risk situation.
They get to benefit from and enjoy your expertise and will then be in a great position to recommend you to others.
Besides having great products, you must ensure that your potential clients hear about you.
An ezine is a great, low-cost way to spread the word, giving you an excellent marketing foundation.
The magic of this model Regardless of economic times, if your products are meeting clients' needs and good marketing strategies mean that potential clients are finding out about you, your business will grow!
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