There is a saying in the advertising world – people will not come to you for information on a product, you have to take it to them. And this is what publicity is all about. However, the medium for product exposure takes on various forms and each depends on the type of promotion that will optimize marketing and sales. For example, billboards placed at strategic places will be just right for an item whose specifications are not likely to change frequently and product updates at regular intervals are not required. On the other hand postcard display stands in shop windows displaying discounts being offered at a particular time are very convenient as rebates vary frequently depending on the shopping season and the information on posters have to be updated repeatedly.

There is a common thread running through almost all postcard display stands. It is the ease at which cards can be changed without taking apart the display stand. One of the most familiar types is that with four edge panel grip holders at the corners of a durable and rust free aluminum frame which can be fixed at a prominent place. Postcards or posters can be inserted in clear acrylic pockets set to the frame and can be changed any time. This form of display stand is most suitable for attaching on plate glass outside shop windows and at specified publicity and advertisement spaces at airports and bus stations.

Another design of postcard display stands is one which has open trays fixed on an enamel coated tubular structure. It can be placed wherever required in a shop and is very useful for displaying any type of postcards and greeting cards. Its open ended structure enables customers to browse through the cards on display. Basically, it is not for publicizing a product, it is more for displaying cards for sale. With castor wheels at the bottom it can be effortlessly moved to any part of a large shop. Simple postcard display stands are also available. Made of a single acrylic sheet, there is a postcard size free space in front for the card to be kept with the rest of the sheet shaped in a manner that it rests easily on a counter. It is ideal for exhibiting publicity material, new CD jackets, magazines, plaques and calendars.

 The next time you are looking for an item for displaying postcards or posters keep in mind that there is nothing to beat postcard display stands. You'll surely find one that fits your requirement to a T