Outlook in 2010:competition will intensify in the bathroom industry in China
2009, the bathroom can be described as turbulent industry, foreign brands has accelerated the rate of expansion in the Chinese market, Taiwan-funded enterprises also have resource optimization and integration. The export frustrated Chaozhou sanitary enterprises, but also set his sights on the domestic market. What will happen in China Bathroom market change?
Recently, the reporter interviewed some of the industry, from several different angles on the sanitary industry development in China made a prediction.
Technical breakthrough to improve the status of the industry
Branding process will speed up the
In 2008 the market experienced a downturn in bathroom industry, has entered an age of branding. "Since 2007-2008, China's bathroom market can be said has undergone profound changes. With full of personalized products, brands operating ideas, the Chinese market, promising bathroom." Wu Shaoxia Zhongshan Lens Sanitary Ware Co., Ltd. is the general manager, fully aware of sanitary industry , he said that fleeting opportunity to build business brands.
In 2008, in many small and medium enterprises wait for dealers bathroom door when the bathroom Anwar national sales increased by 44%, Nanjing Anwar bathroom Marketing Center achieved a 288 percent increase in sales.
Rutter Group General Manager Xu Chuan-kai, said: "Although the number of domestic sanitary ware brand, but the bathroom in the mainland market, where a company has not yet occupy 10% of market share." Monopoly of big brand marketing effects of not yet formed.
Currently small and medium enterprises bathroom brand awareness started to wake up and pay attention to branding. "Brand strength is the sales force" point of view, bathroom businesses are slowly come to accept.
Resource integration will intensify
Insiders said that in today's era of such a resource integration, and into the hand with the road up is rational, but also in line with the needs of sanitary industry, professional manufacturers of bathroom products complement each other, but also help promote the industry faster development.
From a Wrigley represented by Lehua Ceramic tile into the areas of production, to the nine, animal husbandry and other hardware companies into the plumbing of sanitary ceramics production, cross-product integration of resources is increasingly becoming a trend in bathroom industry. Adjacent production areas of resource integration in itself can make up for some shortcomings of the enterprise itself and mutually learn from each other, using their respective strengths in the areas of expertise. As to the manner in which integration, how the integration depends on the needs of all enterprises, as well as the basis for cooperation.
"We are currently opening stores at the time, generally by manufacturers involved in this, and ceramics, lighting manufacturers and other related industries on a good product type and price, then the agents under the orders directly to the relevant manufacturers. We do not participate in cross-sector distribution of profits Instead, cross-industry integration of resources, as a distributor of service support. "Lens bathroom, general manager Wu Shaoxia, said cross-industry resource integration, integration of resources within the industry, which has accelerated the trend of recent years.
Products will be more professional
In the product the growing homogenization of the moment, many industries have recognized the importance of specialization. "You need focus, focus, professional, in order to make bath products. Professional position, it will help us from the raw materials, product development and design aspects, to ensure high product quality and a high level. Specialization is our success. "Wu Shaoxia For example, such as product appearance, a number of user-friendly, people feel more comfortable design, only a professional, dedicated to this Road of the manufacturers, in order to get better and better product. Currently in Foshan, Chaozhou and other producing areas, many enterprises are specialized to move forward on the road. The current domestic consumer demand for bathroom products have been used not only to meet its functions, to meet the psychological needs more attention to product features. "Some foreign sanitary product design, very comfortable, very moving. In the design, they have done professional. Some very small details, such as customs drawer slide with special design, so that drawer in the closed instantaneous velocity slowed slowly off, do not issue any noise, this design completely from the users point of view carried out. such a professional way, we still have a lot of things to learn, particularly in product design, the soul. young, fashion, energy is our pursuit of Wei-European bathroom. "Foshan, Wei Liang, chairman of the city sanitary Europe share the view that specialization is the bathroom, one of the industry trend of the future.
Store sales resources to accelerate the consolidation of the terminal
Bathroom terminal marketing industry is still walking the road of shops, input relatively large, every business, every business will face. "Every business is a headache, but it is also no way to do. Manufacturers generally will choose to focus on the market, key customers, in support of policy, given a certain degree of tilt."
Sanitary industry, firms shop the sales can not be separated, prompting large specialized stores the rapid rise in the terminal.
?????Surprisingly, the house and asked to relocate the store to do business. These two professional stores, is accelerating the integration of marketing resources on the terminal. It is reported that this year, the country?????opened more than 20 stores in the country already has more than 40 stores in. Actually home this year added 10 stores next year, an additional 20 stores. These two super-stores, will use the appliance industry, Gome and Suning model to accelerate the integration of terminal sales resources, which will certainly lead to the integration of terminal and dealers faster and promote the upstream series of changes in manufacturing enterprises.
Services more attention to detail
Some people say that taste is embodied in the details. No details, it does not matter taste. Terminal Services is the business logic. Only attention to detail, in order to win consumers. In the details, Lens bathroom in the terminal launched the "6 +1" and red carpet service. Among them, red carpet service is 3.15 this year, during the launch of the brand, and since it was launched by the majority of customers and consumers welcome. "We have come a time when installing the product for the customer will be covered with red carpet to allow customers to feel our respect for them. Meanwhile, at the installation site, we will conduct on-site protection, such as installers wearing gloves, shoe covers, installation of After clearing up the scene with a towel to keep clean after installation. "Lens bathroom, general manager Wu Shaoxia said practice has proved that by focusing on the details of the service, the brand effect of a very good reputation among consumers, dealers, manufacturers are very much welcome The initiative.
Recently, the reporter interviewed some of the industry, from several different angles on the sanitary industry development in China made a prediction.
Technical breakthrough to improve the status of the industry
Branding process will speed up the
In 2008 the market experienced a downturn in bathroom industry, has entered an age of branding. "Since 2007-2008, China's bathroom market can be said has undergone profound changes. With full of personalized products, brands operating ideas, the Chinese market, promising bathroom." Wu Shaoxia Zhongshan Lens Sanitary Ware Co., Ltd. is the general manager, fully aware of sanitary industry , he said that fleeting opportunity to build business brands.
In 2008, in many small and medium enterprises wait for dealers bathroom door when the bathroom Anwar national sales increased by 44%, Nanjing Anwar bathroom Marketing Center achieved a 288 percent increase in sales.
Rutter Group General Manager Xu Chuan-kai, said: "Although the number of domestic sanitary ware brand, but the bathroom in the mainland market, where a company has not yet occupy 10% of market share." Monopoly of big brand marketing effects of not yet formed.
Currently small and medium enterprises bathroom brand awareness started to wake up and pay attention to branding. "Brand strength is the sales force" point of view, bathroom businesses are slowly come to accept.
Resource integration will intensify
Insiders said that in today's era of such a resource integration, and into the hand with the road up is rational, but also in line with the needs of sanitary industry, professional manufacturers of bathroom products complement each other, but also help promote the industry faster development.
From a Wrigley represented by Lehua Ceramic tile into the areas of production, to the nine, animal husbandry and other hardware companies into the plumbing of sanitary ceramics production, cross-product integration of resources is increasingly becoming a trend in bathroom industry. Adjacent production areas of resource integration in itself can make up for some shortcomings of the enterprise itself and mutually learn from each other, using their respective strengths in the areas of expertise. As to the manner in which integration, how the integration depends on the needs of all enterprises, as well as the basis for cooperation.
"We are currently opening stores at the time, generally by manufacturers involved in this, and ceramics, lighting manufacturers and other related industries on a good product type and price, then the agents under the orders directly to the relevant manufacturers. We do not participate in cross-sector distribution of profits Instead, cross-industry integration of resources, as a distributor of service support. "Lens bathroom, general manager Wu Shaoxia, said cross-industry resource integration, integration of resources within the industry, which has accelerated the trend of recent years.
Products will be more professional
In the product the growing homogenization of the moment, many industries have recognized the importance of specialization. "You need focus, focus, professional, in order to make bath products. Professional position, it will help us from the raw materials, product development and design aspects, to ensure high product quality and a high level. Specialization is our success. "Wu Shaoxia For example, such as product appearance, a number of user-friendly, people feel more comfortable design, only a professional, dedicated to this Road of the manufacturers, in order to get better and better product. Currently in Foshan, Chaozhou and other producing areas, many enterprises are specialized to move forward on the road. The current domestic consumer demand for bathroom products have been used not only to meet its functions, to meet the psychological needs more attention to product features. "Some foreign sanitary product design, very comfortable, very moving. In the design, they have done professional. Some very small details, such as customs drawer slide with special design, so that drawer in the closed instantaneous velocity slowed slowly off, do not issue any noise, this design completely from the users point of view carried out. such a professional way, we still have a lot of things to learn, particularly in product design, the soul. young, fashion, energy is our pursuit of Wei-European bathroom. "Foshan, Wei Liang, chairman of the city sanitary Europe share the view that specialization is the bathroom, one of the industry trend of the future.
Store sales resources to accelerate the consolidation of the terminal
Bathroom terminal marketing industry is still walking the road of shops, input relatively large, every business, every business will face. "Every business is a headache, but it is also no way to do. Manufacturers generally will choose to focus on the market, key customers, in support of policy, given a certain degree of tilt."
Sanitary industry, firms shop the sales can not be separated, prompting large specialized stores the rapid rise in the terminal.
?????Surprisingly, the house and asked to relocate the store to do business. These two professional stores, is accelerating the integration of marketing resources on the terminal. It is reported that this year, the country?????opened more than 20 stores in the country already has more than 40 stores in. Actually home this year added 10 stores next year, an additional 20 stores. These two super-stores, will use the appliance industry, Gome and Suning model to accelerate the integration of terminal sales resources, which will certainly lead to the integration of terminal and dealers faster and promote the upstream series of changes in manufacturing enterprises.
Services more attention to detail
Some people say that taste is embodied in the details. No details, it does not matter taste. Terminal Services is the business logic. Only attention to detail, in order to win consumers. In the details, Lens bathroom in the terminal launched the "6 +1" and red carpet service. Among them, red carpet service is 3.15 this year, during the launch of the brand, and since it was launched by the majority of customers and consumers welcome. "We have come a time when installing the product for the customer will be covered with red carpet to allow customers to feel our respect for them. Meanwhile, at the installation site, we will conduct on-site protection, such as installers wearing gloves, shoe covers, installation of After clearing up the scene with a towel to keep clean after installation. "Lens bathroom, general manager Wu Shaoxia said practice has proved that by focusing on the details of the service, the brand effect of a very good reputation among consumers, dealers, manufacturers are very much welcome The initiative.
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