A blog is a great way in which a wedding photographer can market her services.
This article offers tips on how to effectively blog so as to bring in increased wedding business.

1. At the wedding get the name and email address of the other wedding vendors servicing the wedding.
   With this information you can put a plug for the vendor in your blog and a link to the vendor's website.
   Doing this will make it more likely that the vendor puts up a link to your site or blog and also makes him more disposed to refer business your way when their customers are looking for a wedding photographer.
   
2. Show your personality in your blog.
   Say a little bit about what you are doing and where you are going.
   However, don't go overboard.
   There is a fine line between adding some personality and making it a personal, rather than a professional blog.
   Stay within the line and your readers will establish a connection to you and your business.
   Go over the line and they will see you as a nonprofessional with personality.
   
3. Make sure you are optimizing your blog posts for the search engines by following search engine techniques.
   For example make sure the titles in your blog have key words in them that potential clients might use to find your business in a search engine.
   
4. Show some of your best work on the Blog.
   Use your blog to post a sneak peak of the client's session.
   This will help to keep the excitement level high.
   However, keep in reserve some of the very best images.
   You want them to be excited enough with the sneak peek to tell all of their friends about their blog.
   However, you want their excitement to peek when it is time to order the images.
   By keeping some images in reserve for the ordering session a photographer can maintain and increase the client's excitement levels.
   

A blog is a terrific way to market a photography business.
By following these steps, a photographer can substantially increase the number of inquiries and booking generated from his blog.