I am writing this page in the assumption that you already know and understand how to do keyword research, choose a professional look and feel and incorporate an easy and straightforward site structure and navigation.
If you haven't, you'll do well to follow the link in the resource box below.
You'll get to learn all about those and more.
Now to the issue here .
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Now that you have chosen a suitable look and feel and decided on a straightforward navigation, it's time to build your homepage (I mean add the content) .
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1) You'll have to add your site's most profitable or most searched keyword (and perhaps two other closely related keywords, tops) in what is called your meta keywords tag.
Avoid the mistake most folks make: Don't put 50 keywords in this tag.
2) Next, the title tag: Here you'll have the title that will show in your toolbar when someone clicks to your site.
It has to contain your site's primary keyword.
3) Next, you have to write up a very good description for your meta tag description.
Some search engines don't use this but some do.
For those who do, this is what will appear on the search results page.
If it is not well-written, you'll be losing a lot of visitors to your competitors.
Make sure it also contains the primary keyword for this site or web page.
Make sure it describes what you offer on your site correctly and in a very interesting way.
This will determine if searchers click to your site or your competitor's.
4) Make sure your primary keyword appears in your page headline.
5) Next, make sure your primary keyword appears in the first 50 words of your page.
6) Sprinkle the keyword throughout your copy: More at the top and bottom and sparingly in-between.