Consumption Patterns Of Rural Household Appliance Market, Urgent Upgrade
"Household appliances in consumer market presents practical demand for household appliances to rise higher penetration; demand for household appliances, but for enjoyment by the consumer attitudes, income and other inhibiting factors in urgent need of appliance manufacturers, retailers and further guidance, development of the characteristics of . "Recently, the domestic home appliance giant chain
Suning Electric officially released in Beijing "2009 China's rural household appliances consumer report." As the first consumer trends for rural household appliances investigation report, upon release, or cause widespread social repercussions.
Report showed rural families very different types of product coverage.
TV , Mobile Product penetration highest; Air conditioning , Digital, computers and products have the lowest rate, not yet reached the level of universal-type consumption.
Demand characteristics of consumers in rural areas, the report stated: quality assurance, cheap, sale products
Service Guaranteed, convenient transportation and complete appliance category, optional multi-effects such as home appliances to consumers in rural areas an important factor in purchasing decisions.
Report that Bringing home appliances As to stimulate consumption, expanding domestic demand an economic measure, but also benefit the people of a livelihood project to benefit farmers. Promotion of the policy and will promote rural household appliances in the market to play an active role, to further promote the rural household appliances market by the "universal type" consumption patterns to the "universal type" model upgrade. Report: service life of the rural consumer appliances have polarized the situation,
CRT Color TV, washing machine, small appliances and other traditional class time is generally longer buy home appliances, air conditioning and computers, digital and other new products in rural areas generally purchased in the last two years. Popular type of rural consumption patterns, household appliance market will continue to 2? 3 years, but in 2012 rural household appliance market is expected to reach cities in 2000 "high level of type" level, and information as well as the progress of rural electrification in the acceleration of expected accelerate the achievement of "universal type" consumption patterns in transition.
For further improving the "home appliances to the countryside" policy, and build a more perfect system of rural household appliances retail, so that more directly benefit the rural consumer issues. Report: to enhance the comprehensive standard retail outlets, and encouraging and supporting logistics and distribution network construction in rural areas, to relax the "home appliances to the countryside" products such as limit of five additional recommendations.
At the same time, Suning Appliance Chain Announces 1000 County Development Plan, the rural custom product purchasing plans, thousands of rural
Service Network to promote projects of five "rural Sunshine Project." Promoting the policy of home appliances to the countryside to reach full market penetration township level, help build a new long-term rural development goals.
Industry official said: The appliance consumption survey of rural activities, in addition to government and industry to play an active role in supporting decision-making outside, but also for Suning's 34 market development played a "fire detection" role. However, the person also pointed out that: The report made no mention of second-hand appliance city "re-distribution, re-sell, re-use" of the rural consumer market, and rural household appliances household appliances consumer safety, consumer rights and interests of; the same time, the investigation of the project design factors The report did not address updating of consumer specific impact on rural household appliance market, and rural consumer brand, fashion, energy saving, multi-function, style and other related indicators of the value of data, therefore, not according to the report on the rural market to make further judgments .
The source said: "However, Suning Appliance 'to do their homework ahead of time' awareness and 'rural Sunshine Project' initiative, in co-promote the concept of consumption in rural household appliances to upgrade the consumer market, the market potential for the development and promotion of harmony with the rural household appliances market sequence development, it is worth for reference to relevant enterprises. "
Suning Electric officially released in Beijing "2009 China's rural household appliances consumer report." As the first consumer trends for rural household appliances investigation report, upon release, or cause widespread social repercussions.
Report showed rural families very different types of product coverage.
TV , Mobile Product penetration highest; Air conditioning , Digital, computers and products have the lowest rate, not yet reached the level of universal-type consumption.
Demand characteristics of consumers in rural areas, the report stated: quality assurance, cheap, sale products
Service Guaranteed, convenient transportation and complete appliance category, optional multi-effects such as home appliances to consumers in rural areas an important factor in purchasing decisions.
Report that Bringing home appliances As to stimulate consumption, expanding domestic demand an economic measure, but also benefit the people of a livelihood project to benefit farmers. Promotion of the policy and will promote rural household appliances in the market to play an active role, to further promote the rural household appliances market by the "universal type" consumption patterns to the "universal type" model upgrade. Report: service life of the rural consumer appliances have polarized the situation,
CRT Color TV, washing machine, small appliances and other traditional class time is generally longer buy home appliances, air conditioning and computers, digital and other new products in rural areas generally purchased in the last two years. Popular type of rural consumption patterns, household appliance market will continue to 2? 3 years, but in 2012 rural household appliance market is expected to reach cities in 2000 "high level of type" level, and information as well as the progress of rural electrification in the acceleration of expected accelerate the achievement of "universal type" consumption patterns in transition.
For further improving the "home appliances to the countryside" policy, and build a more perfect system of rural household appliances retail, so that more directly benefit the rural consumer issues. Report: to enhance the comprehensive standard retail outlets, and encouraging and supporting logistics and distribution network construction in rural areas, to relax the "home appliances to the countryside" products such as limit of five additional recommendations.
At the same time, Suning Appliance Chain Announces 1000 County Development Plan, the rural custom product purchasing plans, thousands of rural
Service Network to promote projects of five "rural Sunshine Project." Promoting the policy of home appliances to the countryside to reach full market penetration township level, help build a new long-term rural development goals.
Industry official said: The appliance consumption survey of rural activities, in addition to government and industry to play an active role in supporting decision-making outside, but also for Suning's 34 market development played a "fire detection" role. However, the person also pointed out that: The report made no mention of second-hand appliance city "re-distribution, re-sell, re-use" of the rural consumer market, and rural household appliances household appliances consumer safety, consumer rights and interests of; the same time, the investigation of the project design factors The report did not address updating of consumer specific impact on rural household appliance market, and rural consumer brand, fashion, energy saving, multi-function, style and other related indicators of the value of data, therefore, not according to the report on the rural market to make further judgments .
The source said: "However, Suning Appliance 'to do their homework ahead of time' awareness and 'rural Sunshine Project' initiative, in co-promote the concept of consumption in rural household appliances to upgrade the consumer market, the market potential for the development and promotion of harmony with the rural household appliances market sequence development, it is worth for reference to relevant enterprises. "
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