How to Bring a Food Product to Market
- 1). Make a timetable of specific goals that includes the date by which you would like to meet those goals. Make note of how much time and money this venture will take. Ensure that you are able to take on this endeavor before starting.
- 2). Do a competitive analysis of what is already out there in terms of your food product. This entails researching similar food products, including how they are marketed and advertised. If your food product is not unique, it will probably have a difficult time selling.
- 3). Ensure that your food product meets all state and city regulations for commercial selling and handling. Ensure that your food product has a long enough shelf life, and that it is marked with the expiration date.
- 4). Rent a commercial kitchen to begin to mass produce your food product. Hire enough staff to produce as much of your food product as you feel you will need. Depending on the scale of your business, this could be quite small or very large.
- 5). Put thought and time into designing the packaging of your food product. Much of what makes people choose a certain product is its aesthetic appeal. Once you have created the packaging for the product, ensure that you adequately market the product so that people can easily recognize it in the store and know what it is when they see it.
- 6). Hire a broker to help you enter large national chains if you would like to sell your product on a larger scale. If you are trying to sell your food product to smaller, local businesses, approach them yourself and give them a sample of your product to try themselves, as well as offering samples for customers in the store.
- 7). Allow 6 to 9 months of the product being on the shelf to determine whether the product will be successful in the long run.
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