How To Make Your Customers Recommend You To Their Friends?
It is innate to people not to share positive or negative experiences to someone else. The reason they do so is if they can benefit from it Incentive or just the act of getting something from sharing. It is also said that the most powerful motivator is dissatisfaction than satisfaction. A good example is the service in a restaurant. If you are not satisfied with the food, the service and the place there is a chance that you will find a way for people to know that place lacks quality customer service. It is like you are provoked to report something from a bad experience. If you have been in the online business for quite a while you Im sure you know that online opinions play a big role in businesses.
To cut the story short, let us see what things you need to do to make your online business easy to be shared by your customers.
Probably a much simpler thing to do is to make your customers experiences reach other people. Imagine making getting a star or thumbs up from satisfied customers. Simple gestures like posting their experiences to their Facebook account sharing it to their friends and relatives. These are fast, simple, free and more viral than any other recommendations available online.
Stumbleupon, Twitter, Facebook and other social media sites are widely used by people to share their good and bad experiences in life. In an online business perspective, getting a good opinion from customers without asking anything in return is very overwhelming.
Asking a customer if they can share their experience to their friends is a little extreme, but not for online businesses. There is a right time and the right attitude on how to do this. If you are selling a product or offering online services to people online, the perfect timing to ask for recommendations is right after the purchase. You can use a post-purchase survey online or encourage your customer to write a simple review of their good experience if they are in walk-in customers. The classic way of getting recommendations are still effective, business cards still works like a charm. Youll be surprise how many recommendations you can get from that simple method.
The basic fact is that people dont generally remember businesses, they remember other people. For this reason, having a personality is of paramount importance. When you can foster a personal connections with your business, you give them a reason to remember and recommend you to others. This is the power of word of mouth referrals, that we will remember working with someone who we respected and will be more likely to actively recommend that person and their business in any relevant situation.
It is painful, embarrassing and will be seen weak by customers if you admit failure or mistake. This seems to be an odd tip on the list since the rule in businesses is to hide your flaws to enemies or never to admit. You will appear vulnerable by your customers and your competitors as well. While the truth is, admitting a mistake can be one of the unintentionally best ways to humanize your business. This is what other people are looking for in a business. They are craving for human touch, they know that with you they are treated like real people and not a lead, not just an additional number to the list. We all make mistakes, the question is how you are going to correct that mistake and make sure to never do it again. You never know that from that mistake you fixed, you have converted an ordinary people to loyal customers that willingly share their positive experience to their friends without asking for incentives or anything in return.
To cut the story short, let us see what things you need to do to make your online business easy to be shared by your customers.
Probably a much simpler thing to do is to make your customers experiences reach other people. Imagine making getting a star or thumbs up from satisfied customers. Simple gestures like posting their experiences to their Facebook account sharing it to their friends and relatives. These are fast, simple, free and more viral than any other recommendations available online.
Stumbleupon, Twitter, Facebook and other social media sites are widely used by people to share their good and bad experiences in life. In an online business perspective, getting a good opinion from customers without asking anything in return is very overwhelming.
Asking a customer if they can share their experience to their friends is a little extreme, but not for online businesses. There is a right time and the right attitude on how to do this. If you are selling a product or offering online services to people online, the perfect timing to ask for recommendations is right after the purchase. You can use a post-purchase survey online or encourage your customer to write a simple review of their good experience if they are in walk-in customers. The classic way of getting recommendations are still effective, business cards still works like a charm. Youll be surprise how many recommendations you can get from that simple method.
The basic fact is that people dont generally remember businesses, they remember other people. For this reason, having a personality is of paramount importance. When you can foster a personal connections with your business, you give them a reason to remember and recommend you to others. This is the power of word of mouth referrals, that we will remember working with someone who we respected and will be more likely to actively recommend that person and their business in any relevant situation.
It is painful, embarrassing and will be seen weak by customers if you admit failure or mistake. This seems to be an odd tip on the list since the rule in businesses is to hide your flaws to enemies or never to admit. You will appear vulnerable by your customers and your competitors as well. While the truth is, admitting a mistake can be one of the unintentionally best ways to humanize your business. This is what other people are looking for in a business. They are craving for human touch, they know that with you they are treated like real people and not a lead, not just an additional number to the list. We all make mistakes, the question is how you are going to correct that mistake and make sure to never do it again. You never know that from that mistake you fixed, you have converted an ordinary people to loyal customers that willingly share their positive experience to their friends without asking for incentives or anything in return.
Source...