As we all know ads depends more on budget and the targeted audience. There are many ways in ad campaigns to reach the target customers and their own set of parameters to focus on. Pay per click and some news paper adverts would be one way to target the customers with low budget. T.V and Radio would give us the best reach, but we have to incur some extra cost. Outdoor advertising is yet another way of advertising. We have got loads of new formats in outdoor ads such as transport and billboards, ambient etc ever before.

Ambient Media phrase appear to be started in British-media jargon about four years ago. As of now in the advertising industry, it is identified to be a resolutely evolved as standard term. It is the name given to a new type of out-of-home products and services determined by some as Alternative or Non-Traditional Media. These Ambient media ads would be used alone or in the combination of other traditional ads. Choosing the best media available and delivering the effective message would be the success tool for ambient media campaign.

It is a small advertising space for the media to overcome the traditional methods of advertising to reach and grab the attention of the target customers. This media in a larger scale define the media environment and the communication of information in ubiquitous and enveloping environments. Ambient media technology, form and content relates to the this media concept. Morphing, intelligence, experience and manifestation are its principles.

Some of the reasons for the growth of ambient media agency are

• Flexibility
• Specific target consumer focused
• Demand for point of sale communication and
• Decline in the power of traditional advertising

In pushing a brand image, message to the customers and to positioning in the minds of the target customers, ambient advertising would be a much effective way. This provides the advertisers to maintain awareness. Ambient marketing would create mass following or directly interact with the end users.