3 Simple Questions to Answer to Speed Up Your Content Creation
In this article, let's talk about a super simple way to content creation idea you can use to come up with articles, videos, audios and more.
This is something I recognized as I was out there on the web looking for information before making a major financial decision.
Not only does it illustrate a good way to come up with content, but it also illustrates the importance of thinking like a publisher (at least as part of your business) and getting your content out there, whether it's online, offline or both.
So think about this...
Question 1: What type of product or service do you sell? No it's not a trick question, so don't overthink it.
Just run with whatever the first thing is that pops in your head (if you sell multiple things) or use your primary product or service for this exercise.
Question 2: What are some reasons someone should purchase it? Think of some of the reasons a person might want to purchase your product or service.
What are some of the benefits they'll get from using it?What will they avoid or save by having it?You get the point.
Come up with a list of a handful of these reasons and use that as the basis for your content.
Question 3: What are some reasons someone should NOT purchase it? Along the same lines as Question 2, but highlight some of the reasons a person might NOT purchase your product or service?Are there any pitfalls to your product that would keep it from being the ideal solution for some people?Do your buyers need to fit a certain criteria for the service to be beneficial to them?Create this list and use those items as the basis for either another piece of content or to add to the list created using Question 2.
Content like this is good for a number of reasons.
That could be anything you want the person to do next (e.
g.
, call for a free consultation, buy now and save 10%, come visit us and see our wide selection, etc.
)
This is something I recognized as I was out there on the web looking for information before making a major financial decision.
Not only does it illustrate a good way to come up with content, but it also illustrates the importance of thinking like a publisher (at least as part of your business) and getting your content out there, whether it's online, offline or both.
So think about this...
Question 1: What type of product or service do you sell? No it's not a trick question, so don't overthink it.
Just run with whatever the first thing is that pops in your head (if you sell multiple things) or use your primary product or service for this exercise.
Question 2: What are some reasons someone should purchase it? Think of some of the reasons a person might want to purchase your product or service.
What are some of the benefits they'll get from using it?What will they avoid or save by having it?You get the point.
Come up with a list of a handful of these reasons and use that as the basis for your content.
Question 3: What are some reasons someone should NOT purchase it? Along the same lines as Question 2, but highlight some of the reasons a person might NOT purchase your product or service?Are there any pitfalls to your product that would keep it from being the ideal solution for some people?Do your buyers need to fit a certain criteria for the service to be beneficial to them?Create this list and use those items as the basis for either another piece of content or to add to the list created using Question 2.
Content like this is good for a number of reasons.
- It helps the prospect make a buying decision
- In doing so, you establish your expertise in your market and to your prospects
- It shows you have a balanced view of things, that you're willing to point out the flaws or downsides in your product or service
- It helps you pre-qualify prospects that come to you as a result of seeing your content
That could be anything you want the person to do next (e.
g.
, call for a free consultation, buy now and save 10%, come visit us and see our wide selection, etc.
)
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