The leasing agent's main jog is selling the customer on an apartment or condo.
It takes a certain flair, and not everyone has the ability.
Nonetheless, even tried and true salespersons can benefit from new ideas.
Before even meeting the customer, marketing is a big factor.
This is not just the realm of the leasing agent, either.
Executives may also get into the act.
Or, the job may be assigned to a particular office worker who has shown promise.
The first thing to do is be aware of new marketing ideas at all times.
There are many ways to do this.
There are magazines that focus on this area that you can subscribe to.
Even more important, there are internet articles about all sorts of articles.
You just need to find the directory of them to peruse them.
If you find a particularly helpful one, print or otherwise save it.
You might be surprised to discover it, but people still like to get catalogs.
If you send out advertising in catalogs, you will get a surprising response.
All you need to do is provide your website information.
Soon you will be getting traffic to your site that originates from those catalogs.
Sometimes you can make that sale if only you can help the customer imagine what their things will look like in the abode.
It starts out looking like a somewhat sterile environment.
Even if you have the model well made up, it is not their home without their things.
You can remedy that in a couple of ways.
First, you can use a tool that shows floor plans on a magnetic surface.
You use magnetic furniture that they can arrange to show how their stuff will fit in.
Or, you can use the same concept in an electronic version you get from the internet.
You can even buy fake, cardboard furniture to set up in the rooms.
You might offer some very special services when selling your customer on a place.
You can offer moving and packing services.
You can send a cleaning service to ready their former home for final inspection.
A greeting party can be arranged of all their neighbors on the day they arrive.
This is quite a lot of trouble to go to for one resident, if you want to look at it that way.
If you choose to, though, you can consider it the appropriate beginning to a long and fruitful relationship.
Besides, it costs less than you might think.
Finally, you can offer gifts as a welcome to your new residents.
These can only serve to sweeten the deal.
A year's subscription to NetFlix or some other service is appreciated by most new residents.
They can watch them when they have evenings in their homes.
Or, they can invite other residents to join them once the get to know their neighbors.
Your leasing agents do a lot of things, both little and not so little in selling your customer on your property.
They are each vital in making up that all important impression that carries the customer from being a visitor to being a renter.