Become A Banner Ad Expert Starting Today
If you have spent any amount of time on the internet at all, you have seen a banner ad. You may not have known what you were looking at or what they are called but banner ads are everywhere. Banner ads are either square or rectangular for the most part and are all over the internet on just about every website. While banner ads can come in different sizes, colors and some with flashing messages, they all have the same purpose. These banner ads purpose is to link and transport the individual clicking on it to an advertiser's site.
So What Is a Banner Ad
For many years we have all heard the stories of people making a very nice living by being on the internet. The internet is constantly evolving and making all of our lives simpler, for the most part. You are wondering though what all this has to do with banner ads. With all of the individuals and companies that own and maintain websites they have the ability to make money in so many different ways. One of the most profitable and lucrative ways is selling real estate on their website to people that want to advertise their product or service.
A banner ad has an HTML code that instructs the web server to bring up a specific website when someone clicks on the ad. Banner ads are a graphic that needs to be very eye appealing and be able to draw a person in so when the person clicks on it they are sent to the advertisement site.
You could compare a banner ad to something that you may see in a magazine, but with the ability to transport the customer to an online "virtual" store.
The Different Kinds of
No different than opening a popular magazine, the ads all come in different shapes and sizes. According to the Internet Advertising Bureau they only really recognize eight different possibilities and it all involves the pixel dimensions.
486x60
392x72
234x60
120x240
125x125
120x90
120x60
88x31
The most popular are 468x60, but as you surf the internet you will find so many different sizes. While file sizes of a banner ad are really not mentioned much, many websites do have a limit size of the file that they will allow. They do this because anything and everything on a website page has a total file size. In knowing this, it is very easy to say the larger the file the slower that the website will load. Knowing from experience; people are in a hurry and no one wants to wait around for even 30 seconds for a page to load.
Some banner ads only consist of one JPEG image; others become more sophisticated with displaying multiple images in a series to act as if the banner is animated.
What Are They Meant To Do
As an advertiser, banner ads really can do two things. The first thing that they really would like to see happen is when someone lands on a "publishers" site is that they click on the banner ad. As we discussed earlier, now this visitor gets redirected to the advertiser's site, a visitor that they may have not gotten otherwise. Obviously the total goal of the advertiser is not only to get visitors but also to sell either a product or a service. Now you may be thinking, "That sounds all fine and dandy but what if they don't click on the banner ad". That is actually a very great question and for it you're going to get what I consider a great answer.
It's called "Branding" - think of all the ads you see everywhere. Think of all the buses or cabs in New York, what are they driving around with. That's right; an advertisement on the side or on top of the vehicle and seeing it 500 times a month strengthens their brand to you. Think of the shoe industry, those ads normally don't make you drop what you are doing and go buy the pair of shoes you just saw. When you are thinking of a new pair of shoes though and in the store, you will remember seeing all those ads everywhere and sub consciously it compels you towards those shoes.
How Can You Be Sure It's Working
Oh, so you want to know your results, well you are in luck I have a few simple measurements to help you out.
Cost Per Click - many, actually most sites that accept advertising on their websites use a Cost Per Click arrangement. This means for each person that clicks on your ad it costs you the advertiser a predetermined amount. This amount normally ranges from.25 to 10.00 or higher, this really depends on the value of the site and the owner.
Impressions - This is well known as CPM (remember from school "M" in roman numerals means one thousand). Some of the banner ad accepting sites or also known as "publishers" still uses this method. While you cannot really measure how well the ad did there are TOP Secrets that I will cover in another article that there are special characters you can add to your URL that tracks the ad. With Impressions you really strengthen your "brand".
Click Through Rate - This really means the ratio of page views to clicks. This method is rarely used as the click through rate is normally under one percent.
Cost Per Sale - Just as it sounds, an advertiser compares the cost of advertising vs. the cost of the sale
While you can use any of these to judge how your banner ad is working for you, many advertisers consider more than just one.
Stay tuned for part 2 and 3 of this miniseries of "Be a Banner Ad Expert Starting Today".
So What Is a Banner Ad
For many years we have all heard the stories of people making a very nice living by being on the internet. The internet is constantly evolving and making all of our lives simpler, for the most part. You are wondering though what all this has to do with banner ads. With all of the individuals and companies that own and maintain websites they have the ability to make money in so many different ways. One of the most profitable and lucrative ways is selling real estate on their website to people that want to advertise their product or service.
A banner ad has an HTML code that instructs the web server to bring up a specific website when someone clicks on the ad. Banner ads are a graphic that needs to be very eye appealing and be able to draw a person in so when the person clicks on it they are sent to the advertisement site.
You could compare a banner ad to something that you may see in a magazine, but with the ability to transport the customer to an online "virtual" store.
The Different Kinds of
No different than opening a popular magazine, the ads all come in different shapes and sizes. According to the Internet Advertising Bureau they only really recognize eight different possibilities and it all involves the pixel dimensions.
486x60
392x72
234x60
120x240
125x125
120x90
120x60
88x31
The most popular are 468x60, but as you surf the internet you will find so many different sizes. While file sizes of a banner ad are really not mentioned much, many websites do have a limit size of the file that they will allow. They do this because anything and everything on a website page has a total file size. In knowing this, it is very easy to say the larger the file the slower that the website will load. Knowing from experience; people are in a hurry and no one wants to wait around for even 30 seconds for a page to load.
Some banner ads only consist of one JPEG image; others become more sophisticated with displaying multiple images in a series to act as if the banner is animated.
What Are They Meant To Do
As an advertiser, banner ads really can do two things. The first thing that they really would like to see happen is when someone lands on a "publishers" site is that they click on the banner ad. As we discussed earlier, now this visitor gets redirected to the advertiser's site, a visitor that they may have not gotten otherwise. Obviously the total goal of the advertiser is not only to get visitors but also to sell either a product or a service. Now you may be thinking, "That sounds all fine and dandy but what if they don't click on the banner ad". That is actually a very great question and for it you're going to get what I consider a great answer.
It's called "Branding" - think of all the ads you see everywhere. Think of all the buses or cabs in New York, what are they driving around with. That's right; an advertisement on the side or on top of the vehicle and seeing it 500 times a month strengthens their brand to you. Think of the shoe industry, those ads normally don't make you drop what you are doing and go buy the pair of shoes you just saw. When you are thinking of a new pair of shoes though and in the store, you will remember seeing all those ads everywhere and sub consciously it compels you towards those shoes.
How Can You Be Sure It's Working
Oh, so you want to know your results, well you are in luck I have a few simple measurements to help you out.
Cost Per Click - many, actually most sites that accept advertising on their websites use a Cost Per Click arrangement. This means for each person that clicks on your ad it costs you the advertiser a predetermined amount. This amount normally ranges from.25 to 10.00 or higher, this really depends on the value of the site and the owner.
Impressions - This is well known as CPM (remember from school "M" in roman numerals means one thousand). Some of the banner ad accepting sites or also known as "publishers" still uses this method. While you cannot really measure how well the ad did there are TOP Secrets that I will cover in another article that there are special characters you can add to your URL that tracks the ad. With Impressions you really strengthen your "brand".
Click Through Rate - This really means the ratio of page views to clicks. This method is rarely used as the click through rate is normally under one percent.
Cost Per Sale - Just as it sounds, an advertiser compares the cost of advertising vs. the cost of the sale
While you can use any of these to judge how your banner ad is working for you, many advertisers consider more than just one.
Stay tuned for part 2 and 3 of this miniseries of "Be a Banner Ad Expert Starting Today".
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