Home-based business is the latest trend in today's era.
With the ongoing global recession and cost cutting in corporate organizations people prefer to take up home based jobs where they can work on flexible hours and yet earn something.
It is certainly apt for housewives and ladies who can spend quality time with their children and simultaneously work.
They can be confined to their house and yet work productively.
Email Marketing is a work from home- based business where electronic mail is used in doing business.
E-mails are sent to the prospective customer to improve the business.
The aim could be to influence the existing customers and get hold of new customers or posting the ads via emails.
It is the latest craze in USA.
Work from home Email marketing involves convincing the prospective customer to buy the product.
The E- mail marketer has to find out what the customer is interested in.
Based on this the customer has to provide information on the product.
The marketer should be able to handle all the objections that are likely to come while convincing the prospects.
This has to be done in a simple convincing manner without any fights or arguments.
The objective is to help the customer overcome his doubts and disapproving thoughts about the product so that he/she get what they want.
The customer has to feel motivated about the product.
The intention is not business, but the customer.
  Moreover the marketer should not feel disappointed and lose hope.
Instead he/she should think of ways to help them buy the product.
The conversations have to be focused on the needs of the customer rather than the business.
There has to be a rapport between the marketer and the customer.
Working from home has no geographical restrictions where one can be his or her own boss.
With the incorporation of latest technologies, Social networking has seen a rapid growth and will soon continue to grow better.