Once you start getting traffic to your website, the next obstacle is getting them to buy.
Here are Five things you can do that will increase the number of people who buy what you sell.
First use a casual narrative voice in your sells letter.
Instead of using the name of the company, build instant trust with your reader by using words like we and us.
This makes you more approachable instead of cold and formal.
Second focus on the benefits of the visitor.
What is the point of talking about how great your service is if you can not show your prospect how it will help them? Focus on what each feature does, and your prospect will see the importance.
Thirdly write in common everyday language.
If a visitor does not understand what you are offering on your website in sixty seconds, more times than not, they will not buy from you.
The fourth thing to remember is less is more.
Your capture page should be simple & to the point.
The more options you your visitors, the less he or she will focus on your desired action.
The last thing to remember is to speak directly to the reader.
Using words like "you" instead of "the customer" is a better approach.
The more personal you are with your reader, the more you will build trust with your loyal subscribers.
The more you give, the more your loyal customers will want to buy from you.
By simply staying in touch with your customers and constantly giving them an undeniable service you will see instant results from any website you create.