The popular reason for using a guest blogger is when the owner of the blog is away on holiday or is in some other way engaged that prevents them from writing to their normal schedule.
There is however an even better reason for using a guest blogger, they can be your warm up act! Perhaps there is a specialist topic that you want your blog to explore.
You could launch into a discussion on this specialist area with a brief introduction of where you intend to take your readers, whether it is mastering Twitter or producing videos for YouTube.
However a more powerful introduction would come from the expert in this area, ask them to do a guest blog on their path to success in this area.
This could be enlightening or depressing for your readers, therefore your next post needs to thank your guest and show how you intend to take your readers to that level! Thanks to your guest blogger you now have a whole field of topics to explore and the content is all mapped out for you.
Even better than this, the fact that you and your readers are on the same journey, means your posts become a discussion of progress as a team rather than you talking to them about you.
They and you are both new to this topic and thus the number of comments and your replies will increase significantly.
You are now actively engaged with your readers.
If you ever get stuck on a particular part of the journey, you can invite the guest back to cover this element in more detail.
The need for this will be determined by your progress and of course the comments you receive.
Problems are now turned into advantages because you now have content for a second page on your blog.
The home page remains for your readers who 'get' what your guest has described and are able to get there without any major problems.
The new page is there to explore and conquer the stumbling blocks that you as a team have discovered.
The importance of the journal, for the above system to work you must record all of your triumphs, emotions and stumbles during your journey.
This will be your resource material to help your readers along their journey, there is in any journey common stages where people become confused by the options available or the decisions to be made.
These are likely to be the same places where your readers will need help, and you already have the solutions written down.
This is a great way to enhance your reputation as you can prove that you have traveled the journey and are not just making it up! Why would someone so successful want to write on your blog? If you have ever attended a conference of like minded people, you may have noticed that there is a definite feel of equality in the air.
This is not the place to find the sleazy sales staff out to line their own pockets.
The truly successful know there is enough opportunity and potential in the marketplace for them and those struggling to make progress.
Thus they have no concerns with helping others to overcome their obstacles.
Of course by helping you, they hope you will give them some credit for your success, which of course enhances their reputation.
Perhaps because of their success, they realize that your blog is yet another great way to keep their name in the spotlight, and known as the expert in their niche.
Which is why they are more than happy to provide posts for your blog, of course it may also mean allowing them a free plug for their latest product.