Increasing globalization, rising industry consolidation and excessive manufacturing capacity have been identified amongst some of the prime reasons that led to the competitive nature of the automotive industry. This increasing competition has forced today's automobile companies to show their prominence in the market by launching innovative product line. In order to achieve a substantial competitive advantage in the market, today's automobile manufacturers are striving hard to launch products by incorporating advanced features as required and expected by the customers.
In order to manufacture ground-breaking products or to make inventive modifications in the existing product line, a manufacturer must possess comprehensive idea about the market trends, likes and dislikes of customers, buying behavior of customers, products of competitors and more. How can you obtain such information easily without spending much time, energy and money? Automotive market research is the answer.
How Can a Marketing Research Company Help you Conduct Automotive Process?
Today's automotive manufacturers are highly aware about the need of conducting process to minimize the risk of product failure in the market. In order to conduct the research in an organized and professional manner, most of the manufacturers are opting to outsource the task of researching to reliable marketing research companies. There are several dependable marketing research service providers available who deliver information, analysis and data to understand their existing markets and customers, explore prospective markets and design their market strategies.
A marketing research company helps you to:

• 
  Address current trends and challenges, recognize new technologies, and understand the opportunities for growth in the automotive market.


• 
  Gain comprehensive insights on business opportunities and threats.


• 
  Obtain information with the help of which business strategies can be modified or changed.


• 
  Gain crucial information such as display evaluations, new product designs, feedback on concept vehicles.


• 
  Enhance management decision-making by using relevant, accurate and timely information.

Methods and strategies of conducting process vary from companies to companies. However, most of the automotive companies follow the below mentioned steps in common to carry out the research:

1. 
   Define the problem


2. 
   Design the research


3. 
   Decide on the data collection forms


4. 
   Recognize and specify the samples


5. 
   Collect data


6. 
   Analyze the data


7. 
   Write the research report


8. 
   Submit and present it to the client

Once you outsource the task of researching to any of the marketing research companies, you can stay relaxed as the outsourced company will take complete ownership of researching on behalf of the company. Automotive manufacturer can just give a detailed idea about the purpose of the research; marketing research company will take care of the rest.
By analyzing and utilizing the data derived from the research, an automobile manufacturing firm can design and develop new products by incorporating advanced features as desired by the customers. Launching new products with required features helps manufacturing firm to achieve competitive advantage and also to improve sale.