Why Estee Lauder"s customers love their free gifts?
Were you one of the Estee Lauder consumers who seems to be obsessed with their range of free rewards with minimum purchase order? I do believe each of us do. Why wouldn't we like it? Since we are going to buy the product anyways, one should not be feeling guilty for wanting their special gifts, which have been provided generously by Estee Lauder.
The aim of using these type of deals would be to increase revenue for the company. Much like Lancome gift along with purchase, shoppers who purchase over a certain amount shall be qualified for a particular free item. As an example, a totally free nice beautiful ladies handbag is rewarded including a lip gloss combined with eye liner for any purchase of $35 and higher. It isn't regularly that you will come by with this kind of special deals. You can be rest assured and be totally confident that you'll see at least one such campaign during busy period of the year. Buying is expected to happen more substantially during days prior to Christmas day, Mother's Day and so on. These are the times when consumers are looking to choose presents for their beloved family and friends. However, giveaways can even be offered through low demand periods as part of their effort to elevate sales.
Much like Clinique gift with purchase, there's a clear reason for creating such promotions. Cosmetic products the company selects as free offer are always their own products. The particular cosmetics provided as present are of their own brand but commonly comes in portions smaller than the regular versions that can be purchased. The main factor is because they would like you to evaluate other products produced by their company. It's probably that if you're presently buying their products, you're most likely already are pleased with the company's product's level of concentration, degree of scent, consistency and etc. By having you test out some of their other products, you might find something suitable and purchase more in your future visits to Estee Lauder.
Another good reason for doing this Estee Lauder giveaway promotion can also be to expand brand name recognition. Any non facial merchandise (such as pouches) included in most cases are usually labeled with Estee Lauder brand name. Each time you gallivant holding these totes, you are telling your friends or even people you don't know that you're happy with Estee Lauder's products. It lets people perceive that Estee Lauder's products have got to be quite wonderful. Or else, you wouldn't be purchasing numerous merchandise, so much so that you were entitled to their free gifts. We all know that, generally, words of mouth marketing is probably the best marketing approach. Through words of mouth, you are helping Estee Lauder to propagate the message that their brand has effective and satisfying merchandise. The greater number of people are caught using pouches and / or products with their brand name, the greater the brand recognition is established.
At the end of the day, it really is a mutually beneficial scenario for Estee Lauder and their consumers. To the buyers, they feel appreciated for making the decision to purchase Estee Lauder products. What else is more fulfilling than to receive superior quality treats and having your hard earned dollars well spent? Regular customers typically replenish their cosmetic and facial products and buy in bigger bulks whenever they see fantastic Estee Lauder gift with purchase.