With its recent IPO, Facebook has proven itself as the king of social media among regular people, small business entities and even large corporations.
It is undeniable that Facebook has shaped the landscape that it is today.
Even companies have reworked their business models to include Facebook as a major factor that will drive sales, bring free promotion and create a richer more meaningful content for the customers.
Those who haven't joined Facebook as a means to connect to customers are missing a lot.
Facebook has become so important to businesses that it has become intertwined in their strategies.
Some of the ways Facebook has become important to small Australian business owners include: Location, location, location.
That's where your customers are.
Facebook has almost a billion registered users.
A significant amount of those are potential customers, and targets of your business promotion.
There is no bigger customer base that you can possible get than the users of Facebook.
It's still gaining momentum.
Facebook is just about to reach its peak.
There are still years in the life of this social media giant.
This means that you will have years to utilize the features available to you and grab your target market's attention.
This time can be used to build incredible rapport with your customers.
And once you have hooked them they will follow you in the eventuality that Facebook will go bust.
Instant product reviews.
It's the first day of showing for a blockbuster movie.
Everybody is talking about it on Facebook, giving their opinions.
Some post on their wall, others post on the movie's wall.
The ability for a business to gain instant product reviews is priceless.
These reviews can be placed on the website for some link building and other functions.
Care must be taken that these reviews are well-managed because it can get out of hand when everybody has the freedom to post anything.
It's free promotion.
It does not cost anything for a business to join Facebook.
Yes, a lot sites are being managed by digital marketer and professional social media experts but it does not have to be that way.
A small business owner can still manage the Facebook account of his company.
Where else can you tap so many people for a very low cost? That's the best way to advertise.
Facebook builds trust.
People like knowing that they can interactive with the company and air out concerns, give testimonials and join exclusive activities.
This humanizes the evil corporation image and gives the impression that they do care about the customer.
Leveraging connections.
Facebook is nothing more than a vast connection.
Each person who is your customer is connected to hundreds more.
If a person has good things to say about a product or company, then those hundreds will get curious and check out your page.
Word of mouth travels, even in the internet.
When used the right way, Facebook is a very powerful marketing tool for the smallest enterprise to the largest corporation, Business that take advantage of this are leaps and bounds ahead of their customers.