Make Sure Your Marketing Message is Integrity Driven and Cannot Be Quickly Challenged
Another alleged marketing expert sent me an email sharing his expertise on search engine optimization (SEO); how he can generate more traffic to my website and if I take immediate action I will save hundreds of dollars.
This announcement always intrigues me as I can verify it with a just a quick visit to his site.
When I took this action, I quickly learned that his Alexa rating was over 18,000,000.
Using my own site as the benchmark, I then measured this unsolicited marketing message and quickly saw a dramatic difference in traffic alone.
18,000,000 vs 368,472 Note: The Alexa rating ranks actual traffic to your site.
What surprises me are these types of firms who are such Internet, SEO and marketing experts fail to understand that they can be verified with just a click of the mouse.
Don't you just love the Internet? Possibly as in many marketing strategies, the buyer (that would have been me) lacks the knowledge and quickly or not so quickly chomps on this fantastic offer for SEO.
Of course when the results fail to materialize, excuses are made or additional billing takes place.
Why cannot those engaged in selling marketing or sales services deliver messages that are full of integrity instead of being full of half truths to complete and outright lies? Maybe they live by P.
T.
Barnum's observation "There is a sucker born every minute.
" or the old stand by of "Buyer beware.
" With the Internet driving a considerable portion of the economy, many people are looking to capitalize on this medium.
Some are looking for the fast and quick fix and such marketing messages resonate with them.
Personally, I have lost count of those messages that promise me thousands of dollars without any doing any work.
And there are those who truly want to expand their market presence and end up being taken for big bucks with little to no results.
So whatever marketing medium you are using to deliver your messages, just make sure they are full of integrity.
For you never know the expertise of the other person and your superbly crafted and essentially dishonest message may become the fodder for another article or even a personal negative referral.
This announcement always intrigues me as I can verify it with a just a quick visit to his site.
When I took this action, I quickly learned that his Alexa rating was over 18,000,000.
Using my own site as the benchmark, I then measured this unsolicited marketing message and quickly saw a dramatic difference in traffic alone.
18,000,000 vs 368,472 Note: The Alexa rating ranks actual traffic to your site.
What surprises me are these types of firms who are such Internet, SEO and marketing experts fail to understand that they can be verified with just a click of the mouse.
Don't you just love the Internet? Possibly as in many marketing strategies, the buyer (that would have been me) lacks the knowledge and quickly or not so quickly chomps on this fantastic offer for SEO.
Of course when the results fail to materialize, excuses are made or additional billing takes place.
Why cannot those engaged in selling marketing or sales services deliver messages that are full of integrity instead of being full of half truths to complete and outright lies? Maybe they live by P.
T.
Barnum's observation "There is a sucker born every minute.
" or the old stand by of "Buyer beware.
" With the Internet driving a considerable portion of the economy, many people are looking to capitalize on this medium.
Some are looking for the fast and quick fix and such marketing messages resonate with them.
Personally, I have lost count of those messages that promise me thousands of dollars without any doing any work.
And there are those who truly want to expand their market presence and end up being taken for big bucks with little to no results.
So whatever marketing medium you are using to deliver your messages, just make sure they are full of integrity.
For you never know the expertise of the other person and your superbly crafted and essentially dishonest message may become the fodder for another article or even a personal negative referral.
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