Social Media Advertising Spend To Pass $3 Billion in 2011
According to research carried out by eMarketer, US marketeers will spend over $3 billion on social network advertisements this year.
That would mean that ad spend in this region would see growth levels of 55% in comparison with 2010.
The most recent forecast is a far more positive outcome than previous estimations, with the 2011 figures looking to beat initial predictions by some $1 billion.
The rise will also increase the proportion of total ad spend online in the US accounted for by social media based advertising; based on eMarketer's calculations, social media ad dollars will represent 10.
8% of the total.
A principal analyst involved in the study pointed to the advancing penetration of Facebook in the world of online advertising, claiming that the increasing levels of acceptance of Facebook as a "major force in all of online advertising" has had a momentous effect on the industry as a whole.
In 2009, Facebook generated approximately half a billion dollars in ad revenue in the US (the figure was $0.
18 for non-US markets).
This figure has soared over the past 2 years, and is expected to reach over $4 billion dollars worldwide this year.
In the UK, online ad spend estimates for 2011 come in at around 3.
57 billion, accounting for 30% of total ad spend expectations over the course of this year.
In terms of ad impressions, it is believed that online display advertising within the British online sphere has grown by some 34% in the space of one year.
For both display advertising and paid search, the latest research is encouraging news, urging businesses to invest in such a consistently profitable strategy.
The sheer and seemingly limitless growth of social media participation is a real powerhouse when it comes to the generation of advertising revenue.
If sites such as Facebook continue to grow as they have been doing, ad campaigns can expect to continue to reap the benefits of a continuous growth in online ad spend across the globe.
2011 not only promises to be the year of soaring online ad spending, but the point at which companies and marketeers will look towards social media with a keener eye, and really start to capitalise on the reach and influence of social networking.
That would mean that ad spend in this region would see growth levels of 55% in comparison with 2010.
The most recent forecast is a far more positive outcome than previous estimations, with the 2011 figures looking to beat initial predictions by some $1 billion.
The rise will also increase the proportion of total ad spend online in the US accounted for by social media based advertising; based on eMarketer's calculations, social media ad dollars will represent 10.
8% of the total.
A principal analyst involved in the study pointed to the advancing penetration of Facebook in the world of online advertising, claiming that the increasing levels of acceptance of Facebook as a "major force in all of online advertising" has had a momentous effect on the industry as a whole.
In 2009, Facebook generated approximately half a billion dollars in ad revenue in the US (the figure was $0.
18 for non-US markets).
This figure has soared over the past 2 years, and is expected to reach over $4 billion dollars worldwide this year.
In the UK, online ad spend estimates for 2011 come in at around 3.
57 billion, accounting for 30% of total ad spend expectations over the course of this year.
In terms of ad impressions, it is believed that online display advertising within the British online sphere has grown by some 34% in the space of one year.
For both display advertising and paid search, the latest research is encouraging news, urging businesses to invest in such a consistently profitable strategy.
The sheer and seemingly limitless growth of social media participation is a real powerhouse when it comes to the generation of advertising revenue.
If sites such as Facebook continue to grow as they have been doing, ad campaigns can expect to continue to reap the benefits of a continuous growth in online ad spend across the globe.
2011 not only promises to be the year of soaring online ad spending, but the point at which companies and marketeers will look towards social media with a keener eye, and really start to capitalise on the reach and influence of social networking.
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