Social Media Advertising Going Through the Roof
In 2010 there were companies all over the world jumping on the social media bandwagon and probably even more online marketing experts appearing from the UK to India.
We were already being told that Social media was the Daddy when it came to online marketing.
There were billions of pounds injected into social media marketing to make the most of the growing opportunities.
Facebook is by far the dominant player in social media marketing and accounts for more than 50% of the investment made by businesses worldwide.
Social Media Marketing Stats for 2010 As per the recent research data published by HubSpot, businesses in United States spent over $1.
7 billion on their SMM efforts.
Facebook ruled the roost with a giant share of 53% while Twitter accounted for merely 3% of the overall investments.
Myspace was the surprise package last year as it managed to draw nearly 17% of all social media marketing investments.
What's will happen during 2011? eMarketer, a U.
S-based leading marketing research firm believes that American advertisers will spend a whopping $3.
08 billion in advertising on social networking sites this year.
Businesses will further step up the ante in year 2012 pushing the overall online socialspending to $4 billion.
The worldwide projections for ad spending on social networks are equally impressive and are set to rise from US$4.
3-billion in 2010 to US$5.
97-billion in 2011, with Facebook leading the pack.
As a testimony to social media's explosive growth, eMarketer was forced to revise and upgrade its last estimate of US social network ad spending, made in August 2010.
The research firm says that Facebook ad spending has surpassed all expectations and is expected to rule the roost in social network marketing world for the next couple of years.
IMO, while these numbers are impressive, it's vital that Facebook continues to innovate and adopt a more "business-friendly" approach.
Twitter has been a late starter in the business world but with the recently launched business center, I'd expect it to pick up considerable pace this year.
While it hasn't managed to rake in the same amount of money as Facebook, Twitter is still by far the most widely used corporate online social tool.
Facebook grows revenues It is believed that Facebook earned $1.
86-billion in advertising revenues last year.
eMarketer believes that the leading social network would witness a stunning 118% YOY growth in 2011.
Once dubbed to be a joke in the financial world, Facebook Credits will soon contribute nearly one-third of the site's total revenue.
And people still doubt that Facebook is worth $50 billion? Social Media For Your Business While all these stats and numbers are impressive, what matters at the end of the day is how they help your business.
If you haven't explored social media marketing for your business, you are missing the opportunity to reach a whole new audience.
Now is a good time as ever to build your social strategy and make the most of Facebook's fantastic marketing and advertising capabilities and start your twitter page and get ready for the business center to come out of BETA.
Have you already built your social media strategy for your business this year?Do you think it has a future in business or is it just a fad?
We were already being told that Social media was the Daddy when it came to online marketing.
There were billions of pounds injected into social media marketing to make the most of the growing opportunities.
Facebook is by far the dominant player in social media marketing and accounts for more than 50% of the investment made by businesses worldwide.
Social Media Marketing Stats for 2010 As per the recent research data published by HubSpot, businesses in United States spent over $1.
7 billion on their SMM efforts.
Facebook ruled the roost with a giant share of 53% while Twitter accounted for merely 3% of the overall investments.
Myspace was the surprise package last year as it managed to draw nearly 17% of all social media marketing investments.
What's will happen during 2011? eMarketer, a U.
S-based leading marketing research firm believes that American advertisers will spend a whopping $3.
08 billion in advertising on social networking sites this year.
Businesses will further step up the ante in year 2012 pushing the overall online socialspending to $4 billion.
The worldwide projections for ad spending on social networks are equally impressive and are set to rise from US$4.
3-billion in 2010 to US$5.
97-billion in 2011, with Facebook leading the pack.
As a testimony to social media's explosive growth, eMarketer was forced to revise and upgrade its last estimate of US social network ad spending, made in August 2010.
The research firm says that Facebook ad spending has surpassed all expectations and is expected to rule the roost in social network marketing world for the next couple of years.
IMO, while these numbers are impressive, it's vital that Facebook continues to innovate and adopt a more "business-friendly" approach.
Twitter has been a late starter in the business world but with the recently launched business center, I'd expect it to pick up considerable pace this year.
While it hasn't managed to rake in the same amount of money as Facebook, Twitter is still by far the most widely used corporate online social tool.
Facebook grows revenues It is believed that Facebook earned $1.
86-billion in advertising revenues last year.
eMarketer believes that the leading social network would witness a stunning 118% YOY growth in 2011.
Once dubbed to be a joke in the financial world, Facebook Credits will soon contribute nearly one-third of the site's total revenue.
And people still doubt that Facebook is worth $50 billion? Social Media For Your Business While all these stats and numbers are impressive, what matters at the end of the day is how they help your business.
If you haven't explored social media marketing for your business, you are missing the opportunity to reach a whole new audience.
Now is a good time as ever to build your social strategy and make the most of Facebook's fantastic marketing and advertising capabilities and start your twitter page and get ready for the business center to come out of BETA.
Have you already built your social media strategy for your business this year?Do you think it has a future in business or is it just a fad?
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