Bum marketing is a method of advertising online using articles, content makes the Internet go round and articles are a form of content.
Content can simply be defined as useful relevant information in any market.
Bum marketing uses the power of giving information in the form of articles to sell products and services.
The first step to bum marketing is to choose a niche, you must keep in mind that the niche you choose should have a product or service that you can sell in that market.
You would choose a specific topic to write your article about in the niche, after you have completed your article you would have a link at the end of your article that leads to the product or service you are promoting.
For example, you decide to choose the wedding niche.
You write an article entitled; "5 ways to save money planning your wedding".
At the end of your article an idea product would be a product that helps plan a wedding or save money on wedding expenses.
Another factor you want to keep in mind when choosing a product is how much you will get paid for promoting the product.
I usually say a product should have a payout of at least $20.
00 to make it profitable for you.
You want to search the Internet to find products to promote, there are many companies that offer affiliate programs and give you the opportunity to make money by selling their products and services.
One important factor when bum marketing is to make sure you have an understanding of that particular market.