Basic Rules for Effective Email Marketing
rom wikipedia definition, e-mail marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fundraising messages to an audience.
Today's, we 'll learn few things about email marketing strategies.
But, why we must do a marketing strategies?
As for me, by using this medium, low cost with high return of investment. :-)
Before starting any action, first we must learn the BASIC of email marketing.
Heheh, now I know what you`re thinking: Basics don`t sound very
exciting or "empowering." But, I'm telling you that the the basics
are the foundation upon which everything else is built.
Miss these and you may end up spinning your wheels for the next 12 months.
(Wouldn`t you rather be spinning stories about how you made
your first million?)
So find a comfortable spot, put up your feet and let`s get
ready to rumble!Gambate Neh!!(Japanese phrase for, Work it Out, Ok?)
================================================
Essential Rules For Effective Email Marketing
================================================
In managing a campaign, you don`t want to offend anyone when sending your messages through email. Turn off a
consumer with your email and you can be sure they`ll tune out your message. Don`t let this happen to you!
Believe Me..you will thank me later on
A message that earns respect makes sales. That`s why our first topic for discussion is email etiquette. (Later in the
course, we`ll talk more about how to write an email sales letter.)
Train yourself to always -- and I mean ALWAYS -- stick to the rules below when crafting your email message.
=> RULE #1 - ALWAYS WRAP YOUR LINES AT 65 CHARACTERS OR LESS
First, is all about email format.
That is, whenever you write an email, always format the lines so that they`re 65 characters, or less, across. To do this, you may need to do a "hard return" by hitting "Enter" at the end of the line.
Wondering why to limit your lines to just 65 characters?
(Good question! It shows you`re thinking.) There are two reasons that "less is more":
- The first thing to remember is that looking at a computer screen for a long time causes EYE FATIGUE for many readers.
The shorter span of characters across the screen makes reading easier and more appealing to the recipient of your
email message.
- The other reason to go short instead of long is this:
some email clients AUTOMATICALLY ENFORCE LINE-WRAPPING at 60-65 characters on received messages. If your email
is wrapped at 70, the content will arrive all "chopped up."
This makes it unattractive...and worse -- unappealing.
=> RULE # 2 - BE CAREFUL USING ALL CAPS
No one like to a screaming car salesperson? or Do you like it?
No one likes a screaming salesperson...
and no one likes a "screaming" email message, either. Odds are, when someone has over-amped the
volume of their message by using too many capital letters
(not to mention too many exclamation points and other punctuation) - you`re going to be turned off.
On the Internet, email messages written in all caps are considered yelling. It`s okay to write some sentences and
some words in all caps, but don`t go overboard. (As you can see in this message, I`ve tried to use capital letters to
help break up sections of the content from time to time)
=> RULE #3 - WATCH YOUR Ps & Qs (Spelling and Grammar)
Would you be influenced by an email selling you something that had noticeable spelling and grammar mistakes? Sure you
would...and the influence would be negative, not positive!
When a consumer reads a sales message that`s filled with errors, they think to themselves, "Good grief, this person
doesn`t even take the time to get his emails right. His product is probably the same quality as his emails."
When you`re in business, YOUR IMAGE IS YOUR REPUTATION and your reputation is the reason people buy from you or the guy down the block. It`s essential that you create an image of INTEGRITY, CREDIBILITY, and HONESTY in the mind
of your prospects. Sending emails filled with errors doesn`t hurt your professional image...it destroys it. (Hohhh!)
Sincerely,
Syamsul Kamal
[http://www.noworkathome.com]
Today's, we 'll learn few things about email marketing strategies.
But, why we must do a marketing strategies?
As for me, by using this medium, low cost with high return of investment. :-)
Before starting any action, first we must learn the BASIC of email marketing.
Heheh, now I know what you`re thinking: Basics don`t sound very
exciting or "empowering." But, I'm telling you that the the basics
are the foundation upon which everything else is built.
Miss these and you may end up spinning your wheels for the next 12 months.
(Wouldn`t you rather be spinning stories about how you made
your first million?)
So find a comfortable spot, put up your feet and let`s get
ready to rumble!Gambate Neh!!(Japanese phrase for, Work it Out, Ok?)
================================================
Essential Rules For Effective Email Marketing
================================================
In managing a campaign, you don`t want to offend anyone when sending your messages through email. Turn off a
consumer with your email and you can be sure they`ll tune out your message. Don`t let this happen to you!
Believe Me..you will thank me later on
A message that earns respect makes sales. That`s why our first topic for discussion is email etiquette. (Later in the
course, we`ll talk more about how to write an email sales letter.)
Train yourself to always -- and I mean ALWAYS -- stick to the rules below when crafting your email message.
=> RULE #1 - ALWAYS WRAP YOUR LINES AT 65 CHARACTERS OR LESS
First, is all about email format.
That is, whenever you write an email, always format the lines so that they`re 65 characters, or less, across. To do this, you may need to do a "hard return" by hitting "Enter" at the end of the line.
Wondering why to limit your lines to just 65 characters?
(Good question! It shows you`re thinking.) There are two reasons that "less is more":
- The first thing to remember is that looking at a computer screen for a long time causes EYE FATIGUE for many readers.
The shorter span of characters across the screen makes reading easier and more appealing to the recipient of your
email message.
- The other reason to go short instead of long is this:
some email clients AUTOMATICALLY ENFORCE LINE-WRAPPING at 60-65 characters on received messages. If your email
is wrapped at 70, the content will arrive all "chopped up."
This makes it unattractive...and worse -- unappealing.
=> RULE # 2 - BE CAREFUL USING ALL CAPS
No one like to a screaming car salesperson? or Do you like it?
No one likes a screaming salesperson...
and no one likes a "screaming" email message, either. Odds are, when someone has over-amped the
volume of their message by using too many capital letters
(not to mention too many exclamation points and other punctuation) - you`re going to be turned off.
On the Internet, email messages written in all caps are considered yelling. It`s okay to write some sentences and
some words in all caps, but don`t go overboard. (As you can see in this message, I`ve tried to use capital letters to
help break up sections of the content from time to time)
=> RULE #3 - WATCH YOUR Ps & Qs (Spelling and Grammar)
Would you be influenced by an email selling you something that had noticeable spelling and grammar mistakes? Sure you
would...and the influence would be negative, not positive!
When a consumer reads a sales message that`s filled with errors, they think to themselves, "Good grief, this person
doesn`t even take the time to get his emails right. His product is probably the same quality as his emails."
When you`re in business, YOUR IMAGE IS YOUR REPUTATION and your reputation is the reason people buy from you or the guy down the block. It`s essential that you create an image of INTEGRITY, CREDIBILITY, and HONESTY in the mind
of your prospects. Sending emails filled with errors doesn`t hurt your professional image...it destroys it. (Hohhh!)
Sincerely,
Syamsul Kamal
[http://www.noworkathome.com]
Source...