The Secret to Building a List and Maintaining Your Customer Base
In this information age, there are many home business owners, coaches and internet entrepreneurs who could be selling themselves short if they are only offering their customers a few items in exchange for their business. A few of these items might be a free subscriptions to newsletters in which they offer to share their knowledge and expertise, and one-on-one coaching for some hourly rate.
Your home business could be losing customers if you have limited yourself to these few items. There are many customers who might be hungry for your knowledge and expertise but are unable to afford the high hourly rates. And newsletters are great but often lack the depth most online marketers are looking for.
So how do you services these people, build a list and increase your customer base while still making a nice profit for you home business? By creating products from the very services you already provide.
Create Digital Products -Since you have been servicing your customer's needs already with newsletters and coaching or mentoring, create a training product. You know and understand their problems so creating one or more digital products to solve their problem is beneficial to both of you.
Audio Podcasts -People have really embraced MP3 technology. They love being able to listen to information on the internet or take it with them as they workout or travel to and from their jobs. The cost to the home business owner to create audio files is virtually nothing.
Teleseminars -This might seem a bit daunting to the new home business entrepreneur but if you can get past those feelings you can create some create content. You can charge for the original seminar and later sell the recorded content as audio products, e-books or even premium content on a membership site.
Workshops -You can cut the costs to your customers by holding workshops rather than offering one-on-one sessions.
These few simple ideas can have a profound impact on your home business profits by creating a ongoing buying list and maintain your current loyal customer base. You can reach a wider audience, promote yourself as an authority in your field and they are great for JV opportunities.
Your home business could be losing customers if you have limited yourself to these few items. There are many customers who might be hungry for your knowledge and expertise but are unable to afford the high hourly rates. And newsletters are great but often lack the depth most online marketers are looking for.
So how do you services these people, build a list and increase your customer base while still making a nice profit for you home business? By creating products from the very services you already provide.
Create Digital Products -Since you have been servicing your customer's needs already with newsletters and coaching or mentoring, create a training product. You know and understand their problems so creating one or more digital products to solve their problem is beneficial to both of you.
Audio Podcasts -People have really embraced MP3 technology. They love being able to listen to information on the internet or take it with them as they workout or travel to and from their jobs. The cost to the home business owner to create audio files is virtually nothing.
Teleseminars -This might seem a bit daunting to the new home business entrepreneur but if you can get past those feelings you can create some create content. You can charge for the original seminar and later sell the recorded content as audio products, e-books or even premium content on a membership site.
Workshops -You can cut the costs to your customers by holding workshops rather than offering one-on-one sessions.
These few simple ideas can have a profound impact on your home business profits by creating a ongoing buying list and maintain your current loyal customer base. You can reach a wider audience, promote yourself as an authority in your field and they are great for JV opportunities.
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