Basic considerations for scented candle making
Choose the style of container or packaging carefully in order to portray the correct image to the customer.
Scented candles are available today in a huge variety of containers, shapes, fragrances and colours.
Your choice of scented candle container
The style is often created to intimate the type of candle offered. As an example, organic wax candle manufacturers will often select a glass container of some sort due to the softness of the product within and in order to retain and keep fresh the fragrance. The type of glass container is often chosen in order to portray the image of manufacturer as a wholesome provider of natural products. Simple, clean lines of glass jar are often chosen to this end.Choose the style of container or packaging carefully in order to portray the correct image to the customer. Overly fancy jars and excessive packaging are a definite mute point, in particular in view of the environmental credentials of the product and the manufacturer.
The shape of your scented candle
The form of the jar or freestanding scented candle is important. For instance Busy Bee Candles use a hexagonal jar as it reflects the name of the company. The hexagonal shape of the jars, stacked in groups on a shelf as a honey comb, reinforces the company name to the customer and adds the natural touch to their product. Old style apothecary jars portray a established sentiment to the product. Avoid complex shapes to your scented candles and choose wisely.
Choosing Your Scented Candle Fragrance
The choice of fragrances available to the modern candle maker is huge. From outright sensationalist fragrances such as beef burger to the traditional perfumery type fragrances, anything and everything is possible. My best advice is to offer well known and much loved fragrances alongside modern scents that will intrigue and generate interest. I would steer away from the sensationalist scents who's only use as far as I can tell are to publicise a product and not the candle.
Colours for Scented Candles
Two main purposes are served by the colour in a scented candle. Firstly, it indicates the contents within and secondly, it enhances the appeal of the candle to the customer. I have always held true to the notion that the colour should reflect the fragrance inside. Orange scented candles should be orange and chocolate scented candles should be brown etc.This simple guideline makes life easier for you, the retailer and ultimately the customer.
The simple considerations mentioned in this article will result in products that your customers will be thankful for and they will value the endeavor you have put into making these choices.
Scented candles are available today in a huge variety of containers, shapes, fragrances and colours.
Your choice of scented candle container
The style is often created to intimate the type of candle offered. As an example, organic wax candle manufacturers will often select a glass container of some sort due to the softness of the product within and in order to retain and keep fresh the fragrance. The type of glass container is often chosen in order to portray the image of manufacturer as a wholesome provider of natural products. Simple, clean lines of glass jar are often chosen to this end.Choose the style of container or packaging carefully in order to portray the correct image to the customer. Overly fancy jars and excessive packaging are a definite mute point, in particular in view of the environmental credentials of the product and the manufacturer.
The shape of your scented candle
The form of the jar or freestanding scented candle is important. For instance Busy Bee Candles use a hexagonal jar as it reflects the name of the company. The hexagonal shape of the jars, stacked in groups on a shelf as a honey comb, reinforces the company name to the customer and adds the natural touch to their product. Old style apothecary jars portray a established sentiment to the product. Avoid complex shapes to your scented candles and choose wisely.
Choosing Your Scented Candle Fragrance
The choice of fragrances available to the modern candle maker is huge. From outright sensationalist fragrances such as beef burger to the traditional perfumery type fragrances, anything and everything is possible. My best advice is to offer well known and much loved fragrances alongside modern scents that will intrigue and generate interest. I would steer away from the sensationalist scents who's only use as far as I can tell are to publicise a product and not the candle.
Colours for Scented Candles
Two main purposes are served by the colour in a scented candle. Firstly, it indicates the contents within and secondly, it enhances the appeal of the candle to the customer. I have always held true to the notion that the colour should reflect the fragrance inside. Orange scented candles should be orange and chocolate scented candles should be brown etc.This simple guideline makes life easier for you, the retailer and ultimately the customer.
The simple considerations mentioned in this article will result in products that your customers will be thankful for and they will value the endeavor you have put into making these choices.
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