There is much attention these days regarding personal and business practices that are eco-friendly, planet sustainable and green.
People are looking closer at the smaller things that can make a positive impact on our life on this planet for both the present and the future.
There is much that each of us can do that will cause minimal change to the way we live and yet create a significant improvement to the quality of our lives and the health of our planet.
Implementing small changes in our lifestyle choices that can have a positive impact on the health of our planet has been a recurring focus in the media.
This concept is not new, nor is it novel.
In fact it wasn't too many years ago that lifestyles were greener simply because that is how life was.
Often with progress come lessons and the awareness of the need to regroup and redesign methods and procedures.
Fortunately this is where our awareness is now.
Over the past decade(s) numerous small companies have been bringing attention to their green and sustainable practices.
What does this mean? What do they do that is different from larger corporations? These are companies that are using natural ingredients free from synthetic chemicals; marketing clothing that is made with true natural organically produced fiber; incorporating and distributing free trade ingredients and products that are made with such ingredients.
There are consultants who guide businesses and teach individuals how to create a purely green existence; travel companies list accommodations that adhere to green practices for the green traveler.
Companies strive to create minimal waste and toxicity by recycling and reusing office and packaging materials.
For a listing of such companies refer to Green Business National Green Pages.
What difference does this translate to for the consumer? Small green organic hand crafting companies are producing products that are inspired by a heartfelt desire to produce quality products that are not at all harmful to people and our planet.
They usually go the extra step to ensure the superior quality of each ingredient, the perfection of each finished product, and that their customers sense that they are being cared for as individuals.
Personal contact with the producer of a product today is only experienced with a small hand crafting company.
This interaction creates a personally satisfying experience for both the consumer and the producer.
Will larger corporations mimic this with their marketing? It has already started.
The 'Green concept' has become politically correct.
It has been recognized as a marketing advantage.
In the world of marketing, innuendo and vagueness can be misleading.
Since there aren't definitions and standards set for what originated as a desire to maintain and identify wholesome production and marketing practices the terms natural, organic, green, sustainable have become more often marketing hype rather than an indication of quality and purity.
How can we know what is hype and what is true? First, read labels carefully- - every time you purchase a product.
Large companies buy small companies.
Over time product ingredients and production methods change.
(FYI - Clorox has purchased Burt's Bees.
) This link shows "Who Owns What in the Organic Food Industry" http://www.
certifiedorganic.
bc.
ca/rcbtoa/services/corporate-ownership.
html The best informed consumer is one who compares products.
The quality and purity difference is obvious.
You will find that small handcrafting companies usually don't offer free samples.
They have more expense and less profit margin in their products.
However sample sizes can be purchased for your comparison.
The unfortunate consumer is one who is duped into believing marketing hype and probably doesn't get to experience the true purity and quality that we all deserve.
For Skin Care that Cares for Our Planet, Garden of Eve products and production methods are designed to protect and enhance the health and beauty of people and our planet.