Jack Bauer - Sustainability Expert?
The plot line: 24's Jack Bauer is racing against time.
But this time his target isn't a terrorist plot; he's just trying to reduce his carbon footprint.
That's actually the plot line for 24's parent, Fox channel, and its daddy, News Corporation.
The company says it has reduced its carbon emissions and made the seventh season of 24 carbon-neutral.
So, how do you make a show like 24 carbon-neutral? Actually, Fox reduced the carbon footprint of the show by 43 percent and bought carbon offsets for the remainder.
And it reduced it emissions with green power purchases, renewable power use on the set, distributing scripts electronically instead of via paper, using CFLs and biodiesel and fuel-efficient vehicles.
Some of these things are easy, low-hanging ways for any business to reduce its emissions and costs.
There's a whole list here.
Fox even has a Fox Green Guide with best practices for minimizing the environmental impacts of video production.
And News Corporation, too, has aims of further reducing its emissions.
Admittedly, the company has a way to go.
A slide shown in a Greentech Media webinar on Energy and Environmental Management Across the Global Enterprise showed that from 2006 and 2008, the company has reduced its carbon emissions from 674,000 metric tons to 642,000 metric tons.
That's not much, but the company still aims to be carbon neutral.
According to Vijay Sudan, manager of energy initiatives at News Corp.
, the company is doing so by: o Driving efficiencies and reducing costs o Engaging audiences o Exciting employees o Building new partnerships and strengthening existing ones o Demonstrating thought leadership and innovation Yes, those platitudes can sound like bunk.
But engaging and exciting your employees in green and sustainable initiatives is a big key to success in this area.
And unlike some of Fox's shows, you don't have to torture them! Sudan says the company has brought in experts on energy and sustainability to speak with employees, and does not direct its news operations to report on them.
Yet they do and ask for more.
(Hey, we editors and writers love easy access to expert information!) That is a good example of engaging employees.
Will those at many companies be as attentive and quizzical as editorial types? Don't be surprised if they are.
Many people are quite interested in energy efficiency and sustainability, and these can be your team leaders.
Find these people and make them your company's sustainability experts-and they will learn more and help you reduce your energy needs and your costs.
But this time his target isn't a terrorist plot; he's just trying to reduce his carbon footprint.
That's actually the plot line for 24's parent, Fox channel, and its daddy, News Corporation.
The company says it has reduced its carbon emissions and made the seventh season of 24 carbon-neutral.
So, how do you make a show like 24 carbon-neutral? Actually, Fox reduced the carbon footprint of the show by 43 percent and bought carbon offsets for the remainder.
And it reduced it emissions with green power purchases, renewable power use on the set, distributing scripts electronically instead of via paper, using CFLs and biodiesel and fuel-efficient vehicles.
Some of these things are easy, low-hanging ways for any business to reduce its emissions and costs.
There's a whole list here.
Fox even has a Fox Green Guide with best practices for minimizing the environmental impacts of video production.
And News Corporation, too, has aims of further reducing its emissions.
Admittedly, the company has a way to go.
A slide shown in a Greentech Media webinar on Energy and Environmental Management Across the Global Enterprise showed that from 2006 and 2008, the company has reduced its carbon emissions from 674,000 metric tons to 642,000 metric tons.
That's not much, but the company still aims to be carbon neutral.
According to Vijay Sudan, manager of energy initiatives at News Corp.
, the company is doing so by: o Driving efficiencies and reducing costs o Engaging audiences o Exciting employees o Building new partnerships and strengthening existing ones o Demonstrating thought leadership and innovation Yes, those platitudes can sound like bunk.
But engaging and exciting your employees in green and sustainable initiatives is a big key to success in this area.
And unlike some of Fox's shows, you don't have to torture them! Sudan says the company has brought in experts on energy and sustainability to speak with employees, and does not direct its news operations to report on them.
Yet they do and ask for more.
(Hey, we editors and writers love easy access to expert information!) That is a good example of engaging employees.
Will those at many companies be as attentive and quizzical as editorial types? Don't be surprised if they are.
Many people are quite interested in energy efficiency and sustainability, and these can be your team leaders.
Find these people and make them your company's sustainability experts-and they will learn more and help you reduce your energy needs and your costs.
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