How to Advertise a Beauty Product
- 1). Ensure your packaging matches your product. For example, if your main selling point is that your product is all-natural and hypoallergenic, use earth-tone colors or feature design elements from nature -- like a leaf falling or waves crashing on a beach -- on your packaging.
- 2). Stay consistent with your advertising and marketing strategies for your product. While some companies change their packaging from time to time, few do it so radically that former customers no longer recognize the product on the shelf. This will help you create a brand image.
- 3). Assess your budget for marketing your product. The approach you take to promote your product is, to a large extent, governed by your advertising budget. Television spots in prime time often feature beauty products by well-known companies, but the price tag for a 30-second commercial can run in the hundreds of thousands. In the beginning, an effective approach can be to use less expensive methods to develop a loyal following of customers, and build upon your product's reputation.
- 4). Develop an online presence for your beauty product. Launch a professional looking site that conveys a positive image to visitors. Take a look at websites of companies that sell beauty products, to get an idea of what you might want, but never copy another site. Instead, analyze how the more effective sites display their products and arrange their pages, and make yours even better.
- 5). Purchase ad space on other websites that appeal to your product's demographic. You can purchase ads directly with many sites or use a tool like Google's Adwords that allows you to choose how much you want to spend on ads each month.
- 6). Use traditional advertising methods to sell your product. This can include sending out mailers, placing ads in magazines and newspapers, as well as setting up a booth at a local mall to offer samples to potential customers.
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