Some internet marketers will tell you article marketing is difficult but also one of the best ways to have your site rank high in search engine returns.  They'll tell you article marketing helps grow backlinks and traffic to your websites, and they'll say it takes highly experienced writers to do the job properly.  And that is when they'll ask a huge fee to write articles for you, which is not only unfair but highly unnecessary too.  The fact is anyone can write articles that will benefit their websites in search engine returns as well as growing backlinks and traffic to their promotions.

The main thing to know about article marketing is how to include keywords in your writing that match searches made online by people looking for the kind of goods you are selling.  So, basically, you need to determine what words and phrases your potential customers key into search engines and then use those keywords and phrases in articles intended for your own website or for placement on article directories.

You'll find these keywords by using free tools available by keying ‘free keyword suggestion tool' into any search engine.  When you find sites offering free keyword research, you key in words describing your product and wait for a list of keywords and phrases commonly used in major search engines like Google and Bing. 

When you have those words you write articles based around specific search terms, use them no more than three times every one hundred words, and you finish with a resource box featuring your target keyword or key phrase hyperlinked to whatever site you're promoting.

But you have to include your target keywords and phrases naturally in your article, without looking like they've been thrown in at every possible opportunity with no thought given to context and ease of reading. 

A very good way to determine whether your writing flows well, without sounding jerky or out of context, is to read your work allowed and notice whether you stumble at any point or feel like you're reading out tongue-twisters. 

If it sounds good, if it's easy to read, then almost certainly your article is ready to be placed on your own website or on an article directory to begin driving traffic and backlinks to your promotions.

And best of all you won't be at the mercy of so-called ‘expert' writers whose fees are almost as big as their egos!